Calendars Made Easy Simple strategies to boost your profit potential Norwood, the Norwood logo, norwood.com, and all related trademarks, logos, and trade dress are trademarks or registered trademarks of Norwood Promotional Products and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. © 2012 Norwood Promotional Products, Clearwater, FL

2 Why Sell Calendars? Calendars Made Easy PROFIT Calendars equal REPEAT BUSINESS Repeat business equals repeat SALES REVENUE 85% of orders repeat Average order repeats for 8 YEARS Some repeat for over 20 YEARS

3 One of the TOP 10 categories in the promotional products INDUSTRY : CALENDARS EXPAND your product offering Calendars Made Easy

4 Many Fortune 100 Companies RELY on calendars as part of their MARKETING MIX Calendars Made Easy Calendars are a $6 BILLION market - get YOUR SHARE! EXPAND your product offering

5 Build a solid SALES BASE PROFIT year 1 - $320 (per order) Total PROFIT by year 8 - $2,560 (per order) Total PROFIT by year 20 - $6,400 (per order) Based on a single, standard appointment calendar order, 250 units Calendars Made Easy

6 FIVE REASONS GREAT your CUSTOMER should include CALENDARS in their MARKETING MIX There is an average of 74% of recipients with year long viewing EXPOSURE Statistics taken from “A study of Calendar Usage in U.S. Households”: conducted by MarketTools Inc. on behalf of PPAI. printed calendars per HOUSEHOLD the name of the ADVERTISER on their promotional CALENDAR Calendars Made Easy

7 FIVE REASONS 75% of all households look at a calendar EVERY DAY Statistics taken from “A study of Calendar Usage in U.S. Households”: conducted by MarketTools Inc. on behalf of PPAI. your CUSTOMER should include CALENDARS in their MARKETING MIX depend on a kitchen calendar MAKE SURE it is YOURS 98% of all people Calendars Made Easy

8 Leverage your RELATIONSHIPS Work with your current CUSTOMER BASE they already work with YOU on other PROJECTS provide them with CALENDAR IDEAS as well Calendars Made Easy

9 Sell to Your Existing Customers Digging DEEPER into your accounts OPERATIONS schedules productivity efficiency quality CORPORATE employee gifts brand building anniversary/events expansion HUMAN RESOURCES new employee employee recognition benefit information cause partnership SAFETY MANAGER safety programs days safe on the job safety suggestions SALES & MARKETING new product introduction conventions & meetings customer gifts brand building FINANCE budget communication inventory information Calendars Made Easy

10 Prospecting NEW Customers TOP CALENDAR MARKETS: AUTOMOTIVE CONSTRUCTION Finance HEALTHCARE HOSPITALITY Insurance MANUFACTURING REAL ESTATE Utilities Agriculture Target market flyers available to HELP YOU SELL Calendars Made Easy

11 A Calendar is like a Business Card WHO you are HOW you can be contacted WHAT you do EVERY DAY of the year! your customer looks at Calendars Made Easy

12 Retention BENEFITS A typical calendar is VIEWED up to 10 TIMES a day A message heard or seen SEVERAL times a day is virtually MEMORIZED At the end of 30 days, the mind RETAINS 90% 74% of recipients REMEMBER the name of the ADVERTISER who gave them their CALENDAR! Calendars Made Easy Statistics taken from “A study of Calendar Usage in U.S. Households”: conducted by MarketTools Inc. on behalf of PPAI.

13 Customer’s ROI Average 10 VIEWS per day 365 days per year 3,650 views per year PRICE of appointment calendar (250 quantity) $3.20 each COST per view $ per view Calendars Made Easy Specific results may vary

14 A question for all your customers… Have you ORDERED your calendars YET ? Calendars Made Easy

15 If your customer says YES… Be PROACTIVE – follow up throughout the year Be prepared to PROMOTE your SERVICES Be ready with NEW IDEAS Ask to see a SAMPLE Calendars Made Easy

16 If your customer says NO… Share CASE HISTORIES MAKE IT EASY! Share the BENEFITS of calendars HELP your customer choose the RIGHT calendar for their NEEDS Calendars Made Easy

17 ASK questions WHO will the piece be distributed to WHAT is the purpose WHERE will the calendar be used WHEN will it be distributed HOW is the distribution being done to help CHOOSE the best promotional calendar for the job… Calendars Made Easy

18 We are HERE to help YOU! Broad range of PRODUCTS Sales TOOLS Team SUPPORT Account Manager Inside Sales Team Account Executive Customer Service Partnering with NORWOOD Calendars Made Easy

19 Quick Quiz… 1.What % of calendar orders repeat? 2.What % of people look at a calendar at least once a day? 3.What % of people remember the name of the advertiser who gave them their calendar? 4.What department, within a company would you talk to about doing a safety calendar for employees? 5.What question should you always ask your current customer base? Calendars Made Easy