Christopher Holt: Finance Major, December 2010 Brandon Detweiler: Entrepreneurship Major, May 2011 Michael McGee: Entrepreneurship Major, December 2010.

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Presentation transcript:

Christopher Holt: Finance Major, December 2010 Brandon Detweiler: Entrepreneurship Major, May 2011 Michael McGee: Entrepreneurship Major, December 2010

5 Forces Analysis ForceAssessmentEvidence RivalryHigh ThreatMany competitors with relatively equal size and power SuppliersHigh ThreatCost of superior materials has more than doubled in the last 5 years BuyersLow ThreatConsumer demand exceeds supply by vast amount SubstitutesLow ThreatNo viable substitutes for athletic shoes Threat of EntryLow ThreatBSG features a set number of competitors

Industry 43 BSG Strategic Group Map North America

BSG Key Success Factors 1.Product Quality 1.We have improved the quality of all of our shoes 2.We use 100% Superior Materials 3.Highest S/Q rating in our Industry of 7 2.G* 1.Implemented Best Practice Training 2.Upgraded facilities 1.25% productivity increase 2.Decrease Rejection Rate by 50% 3.Branding 1.Accomplished through Celebrity Endorsements (Like Nike) 2.We endorse the two most popular athletes on the planet, Tiger and Lebron Real Footwear Key Success Factors 1.Establishment of Brand Names 1.Building a recognizable brand name is important for sales 2.Product Innovation 3.Ability to Control Stock on Hand 1.Efficiency directly affects a companies profitability

Shareholder Critique Management Response Improve S/Q rating Increase advertising budget Maintain retail support Improved management of Accounting sector Gold Star Award Advertising budget increased relative to our financial performance

To create and sustain a competitive advantage in relationship with our customers. As a management team we provide products at competitive prices, while eliminating the impact on the environment. In order to create and sustain a competitive advantage in relation with shareholders, our team must increase earnings per share and improve our credit rating while focusing attention on the G* formula to help us decide what area to focus on. Sustainable Competitive Advantage

Citations 1. "By a Shoestring: The Import Deluge Will Force Manufacturers to Focus on Niche Markets." Footwear Manufacturing in the US (2010). Rpt. in Ibisworld. Web. 10 Nov Birnbaum, By Bill. "Key Success Factors in Strategic Planning." Strategic Planning Resources by Birnbaum Associates, Business Strategy Consultants. Web. 10 Nov Daye, Derrick. "Celebrity Endorsement Guide." Branding Strategy Insider. Web. 10 Nov