Skittles Taste The Rainbow

 Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles in  The ‘Taste the rainbow’ campaign from Skittles is one of the longest running campaigns in the history of advertising.  Skittles were first made commercially in 1974 by a British company.

 The 10 year old “Taste the Rainbow” ad campaign was revised to give consumers more flexible instruction to actually be the rainbow.  For example:  “Share the Rainbow”Share  “Believe the Rainbow”Believe  “Touch the Rainbow”Touch

 Skittles changed it’s website to a social media campaign in terms of global brand marketing with facebook, twitter, and youtube.website  For example, whenever a person tweeted about skittles, it would appear on the skittles homepage.  Was not exactly a success….. 

 After the revived skittles campaign, sales were increased by 10%.  Unaided awareness increased by 3%  Skittles.com had an increase in visitors from 11K to 318K after they began the social media campaign.