National Export Initiative Richard Swanson Network Director Pacific South U.S. Commercial Service February 17, 2011

2 National Export Initiative “So tonight, we set a new goal: We will double our exports over the next five years, an increase that will support two million jobs in America.” President Obama State of the Union January 27, 2010 President Barack Obama announced the National Export Initiative in his January 2010 State of the Union Address.

 In 2008, US exports reached the highest level since the 1870’s contributing 13% of total US GDP and supported 10.3 million jobs. The economic recession of the past two years temporarily halted this significant growth. The NEI is a part of a long-term growth strategy to reverse the trend of the past two years. 3

National Export Initiative Five Components September 2010 the President received the Export Promotion Cabinet’s plan to double exports over the next five years.. Robustly enforce trade rules to ensure our trading partners live up to their obligations. Increase access to export financing to ensure good opportunities do not fall through the cracks. Promote policies that lead to strong, sustainable and balanced economic growth. Reduce trade barriers in order to open as many new markets as possible. Improve trade advocacy and trade promotion efforts on behalf of U.S exporters.

President’s Export Promotion Cabinet 5 The Export Promotion Cabinet consists of top administration officials dedicated to assisting U.S. companies in promoting their exports via export counseling, negotiating trade policy, or commercial diplomacy. The NEI Executive Order created the first Export Promotion Cabinet. The Export Council consists of 20 business and labor leaders, who have convened to provide unfiltered advice and expertise to this Administration on how best to promote exports. These business leaders, who will serve along with congressional leaders and senior members of the Administration on the Council, come from companies with success in increasing exports of their products. James McNerney, Boeing’s Chairman, President and CEO, chairs the PEC. President’s Export Council (PEC)

6 The TPCC is an interagency task force composed of 20 trade agencies and led by the Secretary of Commerce. It is designed to establish trade promotion priorities, coordinate new programs and initiatives, focus on improving service delivery, leveraging resources across the trade agencies and develop an annual export strategy. Trade Promotion Coordinating Committee (TPCC) Export Outreach Team To leverage the unique resources of several federal agencies, local and state, and private–sector business assistance providers, the Small Business Administration (SBA) has piloted the first Export Outreach Team in Baltimore. All partners were trained to serve as a one-stop outreach and assistance centers for new U.S. exporters. The program, will be rolled out nationally with the next training occurring in Washington D.C. this fall. National Renewable Energy and Energy Efficiency Strategy NEI Pilot Programs led by the TPCC In support of the NEI, the TPCC Working Group on Renewable Energy and Energy Efficiency (RE&EE) is creating a first-ever national strategy to include a snapshot of the current export market for U.S. renewable energy and energy efficiency technologies and services and an action plan of new commitments to support doubling U.S. RE&EE exports within five years.

Market & Sectors: 7 New To Market: 58% of exporters export to only one market—we are focused on encouraging single market exporters to enter new target markets:, such as, Canada, Mexico, EU Countries and FTA countries. We have developed a New Markets Exporter Initiative (NMEI): Partnership with UPS, FedEx and USPS. Emerging Markets: Emerging and developing countries account for an increasingly large portions of world economic growth. Under the NEI we are developing commercial strategies for countries, such as, Brazil, India, China, South Africa, Saudi Arabia and Vietnam. Targeting Export Opportunities:

Successes to Date 8 Access to Credit: The Export-Import Bank has increased its loan approvals by nearly 20% thus far this fiscal year (11 months to Aug 2010) over the same period last fiscal year, from $18.3 billion to $21.5 billion. Small business approvals have increased from $3.6 billion to $4.1 billion. The estimated total number of U.S. jobs supported by Ex-Im Bank financing has increased from 170,000 to 200,000 over this period. Trade Advocacy: The Advocacy Center has assisted US companies competing for international contracts and other exporting opportunities to support $13.4 billion in US export content since the announcement of the NEI,. These projects support an estimated 70,000 jobs. Export Promotion: The Department of Commerce has increased trade missions and reverse trade missions, which connect buyers and sellers to one another, in hopes of securing successful business deals. This year alone, Commerce has led 28trade missions with companies anticipating approximately $2 billion in export sales. Barriers to Trade: Efforts by USTR and other agencies to remove trade barriers are having results, including signing an agreement with China to reopen a pork market worth $250 million.

9 The Pacific South Network directly contributed to 1390 export successes valued at $225,955,859 million in FY2010. Pacific South Network Successes JC Engineering of Huntington Beach, CA, manufacturer of spinning machines for production of natural gas cylinders for clean tech vehicles. CS and DEC members solved export licensing issues that helped the company win a multi-million dollar contract in China. Beckman Coulter of Brea, CA was introduced to a Chinese Hospital at an International Buyer Program Trade Show in Anaheim, CA – the American Association of Clinical Laboratories (AACC) who later purchased Beckman’s automation system for biomedical testing.

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11 With offices throughout the United States and in U.S. Embassies and consulates in nearly 80 countries, the U.S. Commercial Service of the U.S. Department of Commerce’s International Trade Administration utilizes its global network of trade professionals to connect U.S. companies with international buyers worldwide. Let the U.S. Commercial Service connect you to a world of opportunity.

12  The U.S. Commercial Service provides U.S. companies unparalleled access to business opportunities around the world.  As a U.S. Government agency, we have relationships with foreign government and business leaders in every key global market.  Our trade professionals provide expertise across most major industry sectors.  Every year, we help thousands of U.S. companies export goods and services worth billions of dollars. Our Global Network of Trade Professionals Opens Doors that No One Else Can

13 Whether you are looking to make your first export sale or expand to additional international markets, we have the expertise you need to tap into lucrative opportunities and increase your bottom line. Our Proven Expertise Makes Doing Business Internationally Easier.  Trade Counseling. Get the information and advice you need to succeed.  Market Intelligence. Target the best trade opportunities.  Business Matchmaking. Connect with the right partners and prospects.  Commercial Diplomacy. Ensure your products and services have the best possible prospects for success in international markets.

14 Proven Expertise: Business Matchmaking Connect with the right partners and prospects Partner Search Find pre-screened potential partners and get detailed company reports; determine the marketability of your product or service. Background Reports Learn about potential partners working in your target markets. Get detailed credit reports covering sales, profit figures, potential liabilities, and other financial information. Personalized Business Matchmaking Meet with potential buyers, sales representatives, and business partners. Leverage customized market briefings. Trade Missions Participate in business development missions led by senior U.S. government officials. Meet with distributors, government and industry officials, prospective customers, and U.S. Embassy officials.

15 Proven Expertise: Business Matchmaking Connect with the right partners and prospects Trade Shows. Use our International Buyer Program to meet with pre-screened buyers at major U.S. trade shows. Exhibit in the U.S. Pavilion at our Certified Trade Fairs. Let us distribute your marketing literature at global trade shows. In-Country Promotions. Leverage customized venues to reach potential partners and buyers. Advertise in our official catalog of U.S. suppliers sent to nearly 400,000 international companies. Feature your company on our local-language Web sites.

Contact Information: Learn More about the NEI: Contact Courtney Gregoire, Director of NEI

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