The American Legion Final Presentation 3/1/16. Communication Challenge Building awareness of PTSD in a way that will not make veterans and their families.

Slides:

Advertisements

Similar presentations

B ING IN THE C LASSROOM P RE -L AUNCH C HECKLIST Is the enhanced experience working in your district? Check by going to You should see the.

Advertisements

Public Service Ads What are they?. A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio,

Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA (650)

1 CASE STUDY: SARC Campaign & Launch “Since we launched our new community outreach campaign, we have seen a sharp increase in new referrals seeking our.

Promote and Publicize FCCLA!

Marketing 101: Raising Stroke Awareness © 2011 National Stroke Association.

Community Capacity Building Program The Communications Planning Process.

Outline The language of advertising Copywriting for print Radio copywriting Television copywriting Writing for the Web Chapter 12 Copywriting.

Promotional Item 1.Pick a promotional item: Print ad Web TV or radio commercial Junk mail Billboard Coupon Sample, etc.

Category I: Tools for the teachers. Timing your students is amazing!

Unit 5 Advertising.

Director of Marketing & Philanthropy Presented by: Ashlee Schoonover.

Nicole Alevizos ● Jennifer Covington ● Abigail DeCou ● Lauren Goodin ● Katie Graner.

Web Hoster Sales & Marketing Kit Web Hoster Sales Kit v1.0 What is it? –A set of easily customizable collateral Why? –Provides knowledge from a business.

Copyright © 2014 by The University of Kansas Creating Posters and Flyers.

LIFELINE ONLINE COMMUNICATIONS Amanda Lehner Online Communications Manager National Suicide Prevention Lifeline TALK (8255)

Lesson 6: Messages in the Media

Orientation Project Implementation Reporting & Sustainability Testing Efficacy To Ensure Applicability and Impact Module 3, Unit 3, Sub-Unit 1, Session.

Business 8 Marketing: Advertising Who Am I. Mr. Vatougios.

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

An Post Mail Media Unit e-learning Platform InterDirect Rembrandt Group 1.

Legion College 2009 Pennsylvania American Legion.

Social Media Strategy Non-profit Organization. Platforms to Establish Facebook Blog Twitter YouTube Linked-In.

Your New Public Relations Resource Kit Mary Chris Skeldon, Communications Director Laura Adkins, Communications Specialist.

Advertising campaigns Using SOAPSTONE, EPL, and style, you will be tasked with coming up with an advertising campaign.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 7.

ADVERTISING MEDIA. KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional.

By The Lions Agency Flagler College.  To reduce the amount of accidents between motorists and cyclists within two years in Duval County. Motorists.

WPFL Diversity Challenge Commitment To raise organ and tissue donation awareness, dispel myths, and increase Ohio Donor Registry enrollments within the.

Presented at: Open Meeting May 17, 2013 Public Awareness Campaign Update.

1 The Brief What is a brief? –A written document advising where we want to take the brand, containing detailed information such as: Market situation Competitive.

Using Advertising and Promotion to Build Brands

Media Literacy.

Chapter 13 Design and Production

What is a PSA?. Some examples of PSAs What makes a good PSA? Let’s talk about the features of a PSA: Celebrity? Message? Images? Music? Tone?

Tsunami & Other Coastal Hazards Warning System Project Draft TCHWS Project Public Awareness & Education Strategy.

| > Alzheimer’s disease is fast becoming one the greatest medial challenges facing American’s today  6 th leading cause.

Informational Text Learning goal: SWBAT predict multiple texts while deciphering what the text says explicitly as well as by making inferences from the.

TEXT SET Post-traumatic Stress Disorder (PTSD). Read the descriptions and decide which article you would like to read.  A Soldier’s Letter Home from.

Public Relations How To “Spread The Word” Fred Rogers – -

Propaganda. AUDIENCE: Audience is defined as the people you want to reach.

Marketing and Fund Development Strategies PIRE, March 17, 2010.

1. Connecting with the Modern Consumer 15. Pre-Media: 1900 – 1950 Scale: One to one Reach: Direct Local Tools: Yard signs Outdoor ads Direct mail 16.

Temperance Societies Your next assignment will be modeled on the methods of the Temperance Movement. Temperance Societies were created to get the message.

Questions from students ‪Question 1 – ‪Question 2 –

SER Marketing Advertising Medias. Objectives Identify the four major advertising medias Explain the benefits and drawbacks of each media Identify.

HOW TO DOMINATE TWITTER Communicating with 140 Characters..

1 FAFSA DAY 2015 Marketing Within Your Local Community.

1 ©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Marketing Strategies for Telemedicine. Who Needs Telemedicine? o Patients who cannot find care in their community o Patients with conditions that make.

Kim Kester 2016 American Honey Queen

PowerPoint 6: Messages in the Media. What is media? Media is the communication of information and messages to the public. There are many forms of media,

PowerPoint 6: Messages in the Media

HCS 433 Entire Course For more classes visit HCS 433 Week 1 Individual Assignment Perspective of Aging Paper HCS 433 Week 1 DQ 1.

Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.

“Drives in” FIAT® North America New Marketing and Advertising Campaign %E2%80%9Cdrives-in%E2%80%9D-new-marketing-and-advertising-campaign.

How to market your club. Francesco Valenti Communications and marketing committee chairman, KI-EF.

Need to Include:  Name of Campaign, Slogan, Logo, Mission Statement  Overview of situation or problem and relevant background information about the topic.

CREATIVE AND STRATEGIC PLANNING. “COPY PLATFORM” Plan or checklist that is useful in guiding the development of an advertising message or campaign 1.

Victoria Torres, Director of Learning and Development, OneOC

COMPETITIVE ANALYSIS D CUSTOM TEMPLATE.

SOCIAL @natureforall.global SOCIAL MEDIA TOOLKIT.

The American Legion & Social Networking

Listen to your lungs Michael Adam

Advertising Medias SEM.

Stimulating Hometown Media Coverage

Chapter 6 Creative Development

Each reporter should create 2/3 questions each for economy, environment, and social services. You should create questions for a number of the parties,

PowerPoint 6: Messages in the Media

Presentation transcript:

The American Legion Final Presentation 3/1/16

Communication Challenge Building awareness of PTSD in a way that will not make veterans and their families feel like victims and helpless.

Tagline United In Brotherhood Against PTSD The American Legion

Creative Platform Raise awareness through television commercials outlining the symptoms (PSA) Raise awareness for various treatment options Testimonials Blog about veterans who suffer from PTSD and talk about the struggles they have gone through Blogs about PTSD Awareness and Experience

Communication Target Veterans Seek help if they are struggling with PTSD Loved ones Recognize the signs of PTSD

Blogs/Sources

Blog Quotes

Communication Platform TONE: Non-threatening. Confrontational. Conversational. United. SOCIAL MEDIA: ●Blog Posts ●YOUTUBE: Am. Legion Interviews with Veterans and Families with PTSD TELEVISION ●:15 sec to :30 sec spots with Am. Legion members about PTSD RADIO: American Legion Interviews ●NPR/Michigan Radio Interviews

Commercial Ad Sample 15 Second commercial featuring quotes from different blog post Each quote will will give insights into veterans daily struggle with PTSD A music overlay will accompany the quotes as well as the tagline for the final clip United In Brotherhood Against PTSD The American Legion

Media Flowchart

American Legion Post Activation Kit Simple Print Ads using blog quotes Posters Flyers Brochures More in depth information on what the American Legion can offer to Veterans