June 30, July 11, 2016 FMG/ Serta Fourth of July Airline Gift Card Promotion

Is there a national Serta advertising campaign supporting this event? No. This event is exclusively for a specially selected group of FMG member retailers. Front of flyer used for July 4 th 2015.

Which Serta products are included in the event? Consumers qualify to receive a $100 gift card— to one of five air line travel companies – American Airlines, Delta Air Lines, Southwest Airlines, Spirit Airlines or United Airlines-- by making a purchase of $999 or more of any combination of the following Serta branded products: iComfort iSeries Bellagio at Home Bellagio iComfort Hybrid Bellagio Luxe Serta Perfect Sleeper Serta Memory Foam Serta Motion Collection Models of adjustable bed bases Serta brand pillows, sheets or mattress protectors

What has to happen for the customer to get the gift card? Here are the steps(continued): 1. Customer makes purchase. Store provides customer a flyer explaining how to go about getting their gift card. (see flyer, page 2). Stores have been sent flyers to be given customers at time of sale. If, for any reason, flyers are not available, it is possible to go to the Current News page at to download and print a copy of the flyer which can be given to the customer. (No password is required to access this page.) 2. After the sale has been processed, the customer shall be given a flyer (right) explaining the process by which the customer will get their choice of a $100 gift card to any of the five air line companies. Example of the back of the flyer that will be given to consumers for any post-purchase information that they would need.

What has to happen for the customer to get the gift card? Here are the steps (continued): 3. Record of qualifying sale. At the conclusion of the event, each participating retailer must provide to FMG a listing of all customers that have made a qualifying purchase during the event. This simple spreadsheet requires only a modest amount of information-- name, address, phone, retailer, branch, date and items purchased. Go to to view and download the spreadsheet “Fourth of July Airline Gift Card Promotion Dealer Worksheet” Only customers with a DELIVERY COMPLETION DATE indicated are eligible to receive a gift card. Voucher must be redeemed by consumer (post- marked or on-line) on or before December 31, The sale must be completed and FMG must be notified prior to that date.

What has to happen for the customer to get the gift card? Here are the steps (continued): 4. Purchased items are delivered to the customer. Store notifies FMG using the “Fourth of July Airline Gift Card Promotion Dealer Worksheet” (see prior page) that the Customer should be sent a voucher. FMG notifies Capitol Marketing that the voucher is to be released to the Customer. Note: Stores will not receive vouchers. Vouchers will be sent directly to consumers.

What has to happen for the customer to get the gift card? Here are the steps (continued): 5. Customer receives the voucher from Capitol Marketing. The voucher can be completed in writing and returned to Capitol Marketing by mail OR completed on-line by visiting and entering the voucher certificate number. Customer chooses the gift card they wish to receive when completing the voucher.

What has to happen for the customer to get the gift cards? Here are the steps (continued): 6. Capitol Marketing provides a gift card by mail directly to the Customer. FMG and Retailer are notified by update on the “Fourth of July Airline Gift Card Promotion Dealer Worksheet” that the gift card has been sent. There is no charge to the consumer or to FMG member retailers for the gift cards. FMG member retailers do not have to handle the gift cards. Stores are only required to provide the list of qualifying customers. Vouchers will be sent to the customer, the customer will choose the gift card they prefer and the gift card will be sent directly to the consumer.

More Details Customers will receive a voucher for gift cards from Capitol Marketing/Meridian upon delivery of order. The voucher is to be completed by the consumer either by mail or on-line. Customer will choose from among the offered gift cards at that time. Offer valid for purchases made between June 30, 2016 and July 11, 2016 only. Prior sales excluded. Only one gift card may be selected per voucher. Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the gift card directly to the consumer in 3 to 5 weeks. Once issued a gift card can not be withdrawn. In the case of a return or cancellation where a gift card has been issued, the value of the gift card issued should be deducted from any refund by the retailer. Voucher certificates are completely transferable, but may not be resold under any circumstances. Voucher must submitted (post-marked or on-line) on or before December 31, All taxes are the responsibility of the person receiving the redemption.

How is the event being supported? Vinyl 24 x 62.5" banner will be available to stores for this event. The banners have grommets so that they can be used on X-stands, mounted to a wall, or hung from the ceiling. The banners are being provided to FMG member retailers at no charge. Also, approximately 100 of the aforementioned flyers (page 2 and 3) will be provided in the same packaging as the banner Vinyl Banner

Still have a question? The Fourth of July selling period is the perfect time to grab some extra Serta bedding sales at a very busy time of the year. This Airline Gift Card promotion is designed to help your store get those sales at little or no cost. Please consider that the $100 gift cards are being provided at no charge. And marketing support materials will be made available at little or no charge. If you have a question regarding this event, please go to the Current News page at the FMG website or contact Michael Herschel IV option 6