Welcome! Online Fundraising Options and Opportunities.

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Presentation transcript:

Welcome! Online Fundraising Options and Opportunities

John Kenyon Nonprofit Technology Educator & Strategist JohnKenyon.org Presenters Michael Sattler Technology and Business Consultant Sattler360.com Aaron Dowell Senior Program Specialist TechSoup Global

Becky Wiegand Interactive Events Producer TechSoup Global Susan Tenby Director, Online Community & Social Media Team, TechSoup Global TechSoup Web Team Mary Duffy Senior Program Manager TechSoup Global

Agenda Who is TechSoup? The Technology Capacity Project: What’s in it for you? An introduction to online community fundraising Resources needed to launch and maintain fundraising campaigns Product donations and services through TechSoup Q & A

Becky Wiegand Interactive Events Producer TechSoup Global

Our Mission We are working toward a time when every social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential.

How-to articles at Community forums to ask questions Upcoming free events and archived webinars New Product Alert and By-the-Cup newsletters TechSoup and NetSquared blogs All of the above cover topics like social media, digital storytelling, accounting and HR donor management tools, new product donations, and more Resources on TechSoup.org

Mary Duffy Senior Program Manager TechSoup Global

Awareness of Resources Keeping Up to Date Time and Resources Top Three Challenges

How TechSoup Is Supporting BSAV Grantees Distribution of donated products and apps Training, resources and forums Safe Night mobile App for DV orgs and their donors Registration and account management services

SafeNight App 1. An App Developed for DV Organizations 2. Provides an avenue for DV organizations to offer clients a “SafeNight” in a hotel 3. Allow donors to contribute through a mobile app

BSAVtech.wordpress.com

John Kenyon Nonprofit Technology Educator & Strategist

FOUNDATIONAL ELEMENTS OF ONLINE FUNDRAISING

Online Presence Strengths Good data management Fresh website content Regular contact Tracking what content is popular

Social Media Strengths Listening Responding Thanking Having a conversation Sharing links, resources, content

Social Media Strengths Listening Responding Thanking Having a conversation Sharing links, resources, content

Crowdfunding Lessons from One Fund Act quickly Leverage online influencers Use multi-channel approach Use #hashtags Get visual Full article:

Website Essentials Content Personal Stories from clients, staff, volunteers, board, donors, with images when possible Financial information Online donation tool Bulk tool Easy social media sharing

Add This/Share This

Online Fundraising Firing on all cylinders Print, website, , social sedia, crowdfunding tool Consistent theme and message Always be cultivating and asking

Coordinated Approach

Mobile-Friendly Website

s Configured for Mobile

Source: 83,000+ campaign participants Artez Mobile + Fundraising 15% of traffic to donation pages – mobile 23% use mobile to help fundraise Mobile users raise almost 3x more Donations made via mobile up 205%

Questions & Discussion

Technology and Business Consultant Michael Sattler

CROWDFUNDING

Senior Program Specialist TechSoup Global Aaron Dowell

AVAILABLE SOFTWARE & HARDWARE TOOLS FOR RAISING FUNDS AND ATTRACTING DONORS

Donations from 50+ Technology Partners

TechSoup Fundraising Tools TechSoup’s Fundraising page Fundraising categories and capabilities Related content Checklist

TechSoup Fundraising Tools: Online Manage information about donors, prospects, board members, volunteers, etc. Organize and track donor gifts, pledges, and dues Create s, letters, and labels for marketing campaigns Accept donations online and collect donor information Give staff or access to fundraising & donor management tools from any location Use a variety of prebuilt fundraising reports to track your organization's progress

TechSoup Fundraising Tools: Process Payments & Donations Accept payments while traveling or at one-time events Avoid paying the setup or monthly fees associated with a typical merchant account Create a mobile website for collecting donations and sharing information Provide a process through which donors can give to your org using text message Update constituents on organization-related events and news via text message

TechSoup Fundraising Tools: New Additions Save money by launching a fundraising campaign with no upfront costs Increase donations by supplementing a traditional donation model with crowd-funded campaignsSpread awareness through custom shirts with design assistance from Teespring Raise funds by selling your organization's merchandise Target donors based on purchase data, including donor location and spending Host a blog to advertise the latest products for donors to purchase

BSAVtech.wordpress.com

John Kenyon Nonprofit Technology Educator & Strategist JohnKenyon.org Presenters Michael Sattler Technology and Business Consultant Sattler360.com

Aaron Dowell Contact Us Mary Duffy

BSAVtech.wordpress.com

Thank You! Online Fundraising Options and Opportunities