DRIVE INNOVATION USING SOCIAL, MOBILE AND THE CLOUD Andy Steggles President & Chief Social Strategist Higher Logic

WELCOME! Andy Steggles President & Chief Social Strategist Higher Logic 2

SPEED OF TECHNOLOGY ADOPTION 3

THE EVOLUTION OF PERSONAL SOCIAL NETWORKING 4

EVOLUTION OF PERSONAL SOCIAL NETWORKING 5

PERSONAL SOCIAL NETWORKING 6

BUSINESS SOCIAL NETWORKING 7

8 Social “Reach” Comparison BUSINESSPERSONAL 8

THE SOCIAL QUADRANTS 9

PUBLIC SOCIAL NETWORKS 10

SOCIAL CRM 11

SOCIAL SOFTWARE IN THE WORKPLACE 12

EXTERNALLY FACING SOCIAL SOFTWARE 13

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Blogs

SOCIAL AND SEARCH 21

AIA MISSION: RAISE AWARENESS OF INDUSTRY 22

MOBILE 23

Mobile affects every department and will soon be a significant line item in your budget. 24

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Native Apps, Responsive or Adaptive Design Mobile Strategy 27

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The CLOUD 30

Evolution of the Cloud 2008 – THE PERFECT TRIFECTA The Economy Tanked Mobile and Social Took Off The Cloud Emerged RESULT: Smarter IT Purchasing 31

PROBLEMS WITH THE TRADITIONAL TECHNOLOGY MODEL High Implementation Costs Extreme Complexity Frustrated Users High Maintenance and Customization Costs Poor end-user adoption Difficult to measure ROI 32

IS THE TRADITIONAL MODEL FAIR? 33

AMAZON (RE)INVENTED CLOUD COMPUTING 34

CAPITAL INVESTMENTS (Traditional Model) Capital Investments – CRM/AMS: $500k – Phone System: $50k – and Anti-Spam Server: $10k – Backup Server, Tape Drive etc.: $10k – Web Server: $10k – Accounting System: $10k – Switch/Router & Firewall: $10k Depreciation Period: 3 to 7 years 35 Total Capital Investment Expenditure: $600k

ANNUAL OPERATIONAL EXPENSES (Traditional Model) CRM/AMS: $80k license Phone System: $10k license and Anti-Spam: $2k Backup Server, Tape Drive: $2k Web server: $2k Accounting system: $2k Switch/Router & Firewall: $2k Depreciation Write-Off: $150k 1 * Network Admin: $70k 1 * Programmer: $100k Consulting/Customization: $100k 36 TOTAL ANNUAL OPERATION EXPENSE: $520K

COMPARABLE CLOUD MODEL Capital Investments: $0 Annual Operational Expenses: – CRM/AMS: $50k – Phone System: $10k – and Anti-Spam Server: $6k – File Sharing/Backup: $2k – Web Server: $6k – Accounting System: $10k – Member Community/Extranet: $18k – 0.5 * FTE (Cloud Admin): $35k – Misc. Consulting: $20k 37 Total Annual Cost: $157k

Traditional vs. Cloud 38

PROS AND CONS OF THE CLOUD MODEL PROS – Standardized platform – Outsourced support – Predictable budget – Better data analytics from improved interoperability – Cost CONS – Lack of flexibility – Complexity or lack of customization 39

Why Move to the Cloud? Strategic Focus Greater Organizational Agility Better Business Continuity Greater Responsiveness Access to Best Practices Predictable Budget Alignment Between Budget and Programs 40

MEASURING and RECOGNIZING 41

MEASURING AND RECOGNIZING Recognition…

RECOGNITION: WALL OF FAME

IMPLEMENTATION TIPS Don’t Over Segment Keep it Simple Auto-Subscribe Communicate Market Launch

THINK TANK How can in-person and online networking converge using mobile as the enabler? 46

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ROI vs. ROE 48

THE 2013 HIGHER LOGIC ENGAGEMENT SUCCESS KIT 49

ANDY STEGGLES President & Chief Social Strategist Higher Logic