MKT-301: MARKETING MANAGEMENT SYED MASHRIQUL KADER ID: Section: 03

 Marketing partnership between at least two different brands of goods or services. E.g. Sponsorship.  Display of multiple brand names and corporate logos on a single website as a joint enterprise.

The marketing of Gillette M3 Power shaving equipment (which require batteries) with Duracell batteries.

Nike partnered with Apple for its “Sports Kit,” a product that synchronized a consumer’s music and running shoes in all within a responsive iPod.

Senseo coffeemaker, which associates the Philips made appliances with specific coffee brand of Douwe Egberts.

Daraz is an online shopping destination where you can shop the widest selection of electronics, fashion, home appliances, kid’s items and more in Bangladesh and have them shipped directly to your home or office at your convenience

 Risk sharing.  More sales income.  Greater customer trust on the product.  Wide scope due to joint advertising.  Better product image.

 Limitation.  Co-branding May fail because of product’s entirely difference.  Co-branding May fail because of difference in visions and missions of two companies.  Co-branding may affect partner brands in adverse manner.