Brief Introduction of Midea Group

Company profile locationBeijiao new district established1968 headquartersBeijiao, Shunde number of employees 130,000 main product Washing machine, air conditioner, fan, fridge, soybean milk machine marketboth domestic and foreign markets

Company profile Current project 1 Joint venture partners Suning Appliance the FINA Total assets6.7 billion Future plans 6

Midea Group has its marketing network at different places in the whole country. What’s more, Midea even has more than 30 branches in major market oversea. Midea was established in 1968, it is in the line of home appliances, dabbles in physical distribution. The company owns 3 listed companies as well as 4 industrial group. It is worth mentioning that Midea is one of the most professional and largest production base of white home appliances and export base. Company profile

Currently, the company has a total number of over 130,000 employees and it owns Midea, Little Swan, Weiling, Hualing and other 10 more brands. Midea’s headquarter is in Beijiao, Shunde District. Company profile

On May 2, 1968, Mr. Hexiangjian leaded 23 people to establish a business in Beijiao with 5000CNY, which mainly produced plastic bottle caps. In 1973, they produced medicinal glass bottles as well as the plastic bottle caps. In 1975, it renamed as Beijiao commune plastic and metal products factory. The production scope including plastic hardware products, such as standard parts, rubber accessories. Company history

In 1976, it renamed as Beijiao automobile fittings factory. In 1980, it renamed as Beijiao commune electrical appliance factory, which was the second one producing fan accessories. In November, they produced the first metal fan naming Mingzhu. On August 3, 1981, Midea registered the trademark as Midea officially and renamed as Shunde Midea fan factory. On April 2,1992, Guangdong Midea appliances enterprise was registered formally. Company history

In 2001, Midea entered the field of the magnetron cleaner and water heater respectively. And then it purchased Hefei Rongshida together with Guangzhou Hualing, got into the refrigerator and washing machine fields. In October 2010, Midea made the breakthrough of annual sales reaching 100 billion CNY and created a miracle that the sales would grow ten times in ten years. Company history

Products washing machine air conditionerfridge fansoybean milk machine

It has more than 60 overseas branches in the world and its products are exported to more than 200 countries and regions. At present, the main domestic markets of midea group are Shunde, Guangzhou, Zhongshan, Chongqing, Hefei Wuhan, Hubei, Jiangsu, and Suzhou.Overseas main markets are Vietnam, Belarus, Egypt. Market

Current project Construction of new tea garden On May 19, Midea has already signed a contract about settling in the new tea garden district with the South bank government in Chongqing. The western refrigeration industry park covers an area of about 2000mu,dividing three period to construction. After the completion of the construction all of the household appliances will over 17 million, the sets output value over 30 billion yuan. This project will be the largest production base out of the headquarters in Guangdong Shunde, and also it will create a new economic in tea garden.

Future plan 1.Looking ahead, the Midea group will continue to maintain effective, coordinated, healthy and scientific development policy. 2.To form a different industrial structure of large scale development, diversify industry, professional management, regionalized business, differentiated management. 3.Have a healthy financial structure and a core competitive advantage.

Future plan 4. Strive to exceed annual sales of 200 billion RMB in To become China's most valuable home appliance brand and try to become one of top three white home appliances manufacturer in the world. 6. To become one of the top 500 enterprises in the world.

The end, thanks. By: 梁燕彤，王玉芳，梁伟欣， 谭炎坤，吴泳喻