von malortie consulting 1 Needs Driven Innovation Approach in Emerging Markets TCI 2008 Cape Town, South-Africa Stephan von Malortie Innovation Management

von malortie consulting 2 Needs Driven Innovation in Emerging Markets  Opportunity  Become early mover in Emerging Markets with Unique solutions fitting local conditions  Approach  Grow capability in Needs Driven Innovation Process  Link with existing cluster initiatives  Verify and prioritize towards opportunity, risk and aspiration  Actors  Local cluster  National Steering  International Cooperation

von malortie consulting Needs Driven Innovation Process  Innovation Definition  New Solutions Brought to Market with Success  Needs Driven  Identify Needs Drivers in Aspirational Target  Build insight together with Trends and Scenarios  Set Aspirational Time, Volume and Innovation Level  Innovation Process  Sponsor, Project Team, Steering – Triple Helix  Aim (Solution), Budget and Timing  Tools 3

von malortie consulting Innovation Process Vision & Strategy National Plan Market Insight International & Regional Technology Applied Ideation Opportunities Priorities Concept Development Implement Product and Service Development & Launch Innovation Process Innovation Project Management 4

von malortie consulting 5 Opportunity  Utilize Local Market Understanding  Products that Fit Local Environment  Design that Attract Consumer  Link Social and Economic Development  Become First Mover and Regional Player  Competitive Position as First Mover  Attractive base for International Cooperation  Needs Assessment and Market Insight a Business Opportunity  Apply Latest Research and Technology  Skip Traditional Solutions  Innovate Cost-effective solutions  Develop Break-Through Inventions

von malortie consulting 6 Innovation Capability  Cluster Initiative  Develop Innovation Activities, Processes and Cooperation -Use International Experience from Needs-Driven Innovation -Localize Resource for Market Data Access -Develop a Form to Generate Applicable Insight -Link to International Research and Technology Databases -Find a Workable Format for Innovation Process “There is never One solution or perfect Innovation Process or Culture”

von malortie consulting 7 Activities and Expected Outcome  African Pilot  Dual Process (Rwanda ) -Cluster Development -Building Innovation Process Capability  Regional Cooperation -East African sharing knowledge and experience  Outcome  National capability to drive and manage innovation  Successfully implemented innovative products and concepts  Ranked potential concepts to be introduced in time  Areas of need for research and solutions that will make some concepts work  List of priority actions needed from governance and funding