©2015 Cisco and/or its affiliates. All rights reserved. Welcome… to the Digital Age Let’s make Amazing Happen Rick Huijbregts yes, on LinkedIn, and Facebook

Cisco Confidential 2 © 2014 Cisco and/or its affiliates. All rights reserved. The purest form of insanity is to leave everything the same and the same time hope that things will change. Albert Einstein

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Cisco Confidential 12 © 2014 Cisco and/or its affiliates. All rights reserved. Market Changes… Digital Business is Creating the Digital Economy BookstoreTaxiMusicPoint-of- Sale Print Advertising Automobile Hotel

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14 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential ik 14 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Digitization, with the Internet of Everything Accelerate Business Processes, Introduce New Services 21st Century Learning Transforming education and health services Mobile Experience Change customer experience and rail operations – one network Starbucks Apps Customer Loyalty and Transactions Connected Lighting Custom Settings Building Intelligence Asset Management Connecting people and assets for safety and optimization Digital disruption will displace 40% of incumbent companies in the next 5 years. - John Chambers, Cisco 2015 Partner Summit

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Cisco Confidential 16 © 2014 Cisco and/or its affiliates. All rights reserved. “Every company will be a technology company.” - John Chambers “88% of execs know that they have to embrace “digitization”: 35% says they’ll do something about it, but only 7% knows how to go about it.”

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Our world is changing. From analogue to digital, static to mobile. Offline is becoming online. What was here and there is now everywhere.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Mobility / Video Exabytes 180 Exabytes 486 Exabytes Video Traffic of all Consumer Internet Traffic will be Video in 2015 Global Consumer Internet Traffic (Annual) Source: Cisco Visual Networking Index

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 Mobility / Video Cloud New Breed of Apps 2,390 apps per day

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 Mobility / Video Cloud Billions (devices) Billion “Smart Objects” World Population Internet of Things

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 Mobility / Video Cloud Digital universe will grow 50 fold 2012 generated more data than previous 5,000 years Big Data & Analytics

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23 Mobility / Video Cloud 34% of it will be in the cloud

The Platform for Digitization Like Building the Foundation for your Home App Experience (Akamai) Network as a Sensor/ Enforcer Virtualized WAN Services WAN Security, Policy, Orchestration, Partner Ecosystem Cisco UCS Cisco Nexus ACI Integrated Infrastructure Cisco and Partner Intercloud Services Cisco ONE Enterprise Cloud Suite Cisco OpenStack Private Cloud Cisco Connected Analytics Unified Access IoT System Cloud- Managed Mobility Express Cisco Confidential

25 © 2014 Cisco and/or its affiliates. All rights reserved. Connect for Better Outcomes Improved Experiences Fuel Innovation Increase Efficiency Create New Markets Unlock Intelligence Minimize Risk

Cisco Confidential 26 © 2014 Cisco and/or its affiliates. All rights reserved. Cities are Already Run on Networked Information Connecting and Monetization of Citizen Services Cloud & Services Responsive Store Municipal Command & Control Center Smart Grid Hospital Optimization Comms Network Optimization Home Energy Mgmnt Traffic Flow Optimization Factory Optimization Logistics Optimization Traffic Cameras Automated Car System Intelligent Digital Signage Connected Ambulances Intelligent Medical Devices INTELLIGENT CITY INTELLIGENT HOSPITAL INTELLIGENT HIGHWAY INTELLIGENT FACTORY

Cisco Confidential 27 © 2014 Cisco and/or its affiliates. All rights reserved. Smart Water (-) $58 M Parking Revenue (+) $50 M Smart Lighting (-) $37 M

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29 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco Canada – Toronto HQ Smart Building RBC Waterpark Place The Facts: Most Connected building in Americas One Network for IP lighting, IP HVAC, metering, security, blinds Central management through Cisco Integration Platform (CIP) What are the features? 1440 IP POE LED fixtures 140 new 8-port PoE+ ceiling switches First Delta Controls IP POE HVAC controllers in the world EnergyWise enabled 1440 IP POE LED fixtures 140 new 8-port PoE+ ceiling switches First Delta Controls IP POE HVAC controllers in the world EnergyWise enabled

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