Lesson 1 Task Fill up the Porter Gale Funnel Test reflecting your passion as an entrepreneur. Fill up the Personal Business Model Canvas showing your desired.

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Presentation transcript:

Lesson 1 Task Fill up the Porter Gale Funnel Test reflecting your passion as an entrepreneur. Fill up the Personal Business Model Canvas showing your desired framework of your business practice. For every customer defined, create a customer empathy map to document your understanding of them. This will serve as input on your digital marketing messages and communications.

Porter Gale FUNNEL TEST E-Commerce Education People Sweet Spot Change Empower individuals with e-commerce wisdom and skills they can use in sustaining business, advocacy, achieve better quality of life. – Janette Toral

Porter Gale FUNNEL TEST Passion Passion Passion Sweet Spot TONE Purpose

Janette Toral Jan E-Commerce Entrepreneurs needing advise or support. Bloggers wants to earn income. Advertisers reach out to bloggers. Individuals interested in digital marketing. Companies need help in process imrpovement E-Commerce Boot Camp Digital Influencer Boot Camp Blog Network Software Process Improvement Blog & Social Media Entrepreneur Course DigitalFilipino Club DigitalFilipino.com ”Samurai” Educational institutions (UP-ITDC, AIE College, STI, and Ateneo Rockwell) DigitalFilipino Club members eLearning Edge Teaching Face2Face / online Learning Writing articles Consultation Organize events One-on-one Online consultation (online meetings or exclusive forums) DigitalFilipino.com Knowledge on e-commerce, digital marketing, blogging Social Media Blog Webinar Forums Mobile, Email Website, Books Webinars, Educational videos Boot camps Club members, training opportunities, speaking engagements, recognition, awards, friendship with community members, DigitalFilipino Start up 100 Project

Started October 3, 2013 P2, 500 for one year.

Digital Marketing for Real Estate Business Model Canvas “Samurais” DigitalFilipino Club Members Schools Government Event planners Communities PRC - later Teaching online and offline. Site update Consultation Advertising Research Learn online for one year Can be taken anywhere, anytime online. Research-based Consultation and learning Start-Up 100 Project One-on-one. Self-service. Group. Real Estate Service Professionals who would like to learn digital marketing to boost business. Social network. E-mail. Online Boot Camp Mobile. F2F Training E-Learning platform Veteran player Telecommunication cost. Site upgrades. Advertising budget Webinar platform Content development Protégé membership Face to Face Training fees Start-Up 100 investment ECOM / DIM Summit

Business Model Canvas

Friends say: “You should market online.” Digital Marketing for Real Estate Industry Program Janette Toral Real Estate Service Professional What really counts: Get continuing leads-sales-referrers online. Major preoccupation: Sustaining revenue / income. Growing family. Worries: Not making a sale. Making ends meet. Aspiration: Quality lifestyle. Industry recognition. Friends say: “You should market online.” Environment: Many RESP marketing online. Friends: Uses social media to market online. Boss say: “Go where the market is. Hit your quota.” Market offers: Various digital marketing and e-commerce training (generic in format) Influencers say: “Don’t hard sell or spam online.” Behavior towards others: Observant. May follow lead of others. Appearance: Eager & open for partnerships online. Attitude in public: Competitive. Upbeat. Enthusiastic. Fears: Not competitive with peers. Wants / Needs: Quality leads. Top of mind. Frustration: Not getting results. Measure success: Sales conversion. Authority status. Obstacle: Managing time and resource. Obstacle: Prioritizing and managing tasks.

References Business model generation http://www.slideshare.net/HFincubator/business-model-generation-14863157 Business model YOU http://www.ideogram.us/BMY_preview/Business_Model_You_preview.pdf Porter Gale Funnel Test http://www.influentialblogger.net/2013/06/what-brings-you-success-head-heart-or.html