Online. Unique visitors duplicated 46.8 m 21.6 m Unique visitors unduplicated Significant online newspaper reach (monthly) comScore: Sept 2012 Duplicated:

Slides:



Advertisements
Similar presentations
Mobile Site Optimisation Study In cooperation with comScore iabuk.net/contact.
Advertisements

1 Young people and newsbrands. There are 14.5 million 18-34s in the UK…
Newsbrands and online retail 1. Newsbrands reach over 41m people a month. Almost 14 million use online newsbrands. Total Monthly Reach 41.3m 2.4m additional.
Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.
Internet Advertising & Promotional Communication Class 8 Ad Placement / Media Planning/Buying Issues.
Interactive Brand Communication Class 10 Media Planning/Buying Issues.
The importance of environment for online advertising 1.
Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.
Advertise on About - professional online resource for locating a franchise partner. – daily updated.
The Newspaper Industry Today Newspaper Vitality Ten Points.
Readership. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS.
Search advertising on Agency Logo Here Presentation to [Client Name] [Agency Name] [Month Date, Year] 1.
Presentation to the IAB Audience Measurement Leadership Forum New York City; November 29, 2007.
Readership. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS.
242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.
Readership. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS.
Reader Behaviour. Newspapers are popular with all demographics Reaching nearly three quarters a week 73% Adults every week 76% ABC1s every week 71% Female.
Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.
If a picture speaks 1,000 words… “ Sites with video show a 60% improvement in conversion vs those that do not ” Comscore.
Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens 1.
Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)
Readership. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS.
Mobile. 50.7m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Source: comScore MobiLens, 3 month.
Mobile. A rapidly growing smartphone audience 49.8 million people own a mobile phone in the UK 73% of mobile phones in the UK are smartphones Smartphone.
Online. Newsbrands on PC reach readers of all ages Source: comScore MMX Demographic Profile Nov 2015.
Online. 80% of PC internet users look at news Source: comScore MMX May 2015.
Online. 78% of PC internet users look at news Bigger than social networking Source: comScore MMX January 2015.
Readership. Daily newsbrand readership (Print & PC) 000s 1,034 2,059 3,407 1, ,466 5,189 1,034 2,270 4,740 +2% +4% +5% +10% +26% +44% +22% +186%
DIGITAL REACH FEBRUARY UNDUPLICATED AUDIENCE REACH MULTI PLATFORM NET REACH 21.3 MILLION Source: comScore. MMX MP/MoMX Audience Duplication Reports.
Video 1. Newspaper Media: Top Ten Competencies 2010.
Circulation. UK newspaper market Source: ABC April 2013.
Questions? Contact Kantar Media Healthcare Research (609) Website Usage Study Methodology (Available in MARS Medical when licensed)
Computer A deep dive. NEWS Table of contents Demographics 3 Key readership facts 4 Reach9 Total 10 Demographics11 Who are they?13 How online newsbrands.
Circulation. UK newspaper market Source: ABC June 2016.
HIGH UNDUPLICATED AUDIENCE
Computer A deep dive.
Computer A deep dive.
HIGH UNDUPLICATED AUDIENCE
Circulation.
HIGH UNDUPLICATED AUDIENCE
Readership.
Industry Snapshot 2016.
BUSTING MAGAZINE MEDIA
Multiscreen (TV + online)
Market Overview. Newsbrands and mobile phones comScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics.
Circulation.
Circulation.
Online.
Circulation ABC August 2018.
Circulation ABC June 2018.
BUSTING MAGAZINE MEDIA
Circulation ABC September 2018.
Circulation ABC October 2018.
Online.
Circulation ABC July 2018.
1.) Higher Engagement Than Other National Newspaper Sites
Circulation.
Online.
How to use them How to evaluate performance
Circulation.
Circulation.
Circulation ABC February 2018.
Circulation.
Market Overview. Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens.
Circulation.
Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens
Online.
Circulation.
Online.
Readership.
Presentation transcript:

Online

Unique visitors duplicated 46.8 m 21.6 m Unique visitors unduplicated Significant online newspaper reach (monthly) comScore: Sept 2012 Duplicated: sum of unique visitors to each newspaper site Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited Includes Express, Star, FT, Metro The average user visits two newspaper sites

UK online national newspapers are: World leaders Growing fast UK Newsbrands are world class

Newsbrand webpages are more trusted – and consequently, so are the advertisers! Consumer levels of agreement with statement that they ‘trust the publisher’ Consumer levels of agreement with statement that they ‘trust the advertisers appearing on the publisher’ Source : The Association of Online Publishers / comScore

Newsbrand webpages are more likely to drive traffic Lift in advertiser site visitation versus matched control group Lift in advertiser-branded search term usage versus matched control group Source : The Association of Online Publishers / comScore

+44(0) Contact us

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.