The Most Effective Slogans Eco 4B Sophia Lin. SIG=127r74d1l/EXP=1225483925/**http%3A//www.flickr.com/

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Presentation transcript:

The Most Effective Slogans Eco 4B Sophia Lin

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The slogan: “ You are what you buy ”. Putting this in front of a department might lead us to be much eager for external decoration. A slogan that we can remember it easily. We might not know the meaning immediately, but the inner meaning is very obvious. My interpretation

Though it ’ s an easy and impressive slogan, I can ’ t agree with its inner meaning. This slogan might lead people to spend more money on clothes or adornments, but we are not only what we decorate ourselves. To judge a person by his/her external isn ’ t quite wise.

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My interpretation The slogan: ” For everyone who ’ s got the heart and courage, to go the distance. This Bud ’ s for you. ” It ’ s a advertising slogan that a beer company, Budweiser, has it. Bud is short for Budweiser, and the advantage of this slogan is that people like me can easily remember the company name though we don ’ t know this brand.

After searching the internet about Budweiser, I find out it ’ s a famous beer in USA. To be frank, I guess it ’ s a coffee brand at first sight. And actually, both beer and coffee can freshen us up, right?

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My interpretation It ’ s Coca Cola ’ s slogan: “ Its taste holds the answer ”. Easy to understand no matter in its slogan or its picture that Coca Cola want us to give it a try, and the taste will tell us how fantastic it is.

The poster is also very interesting! A hand with a cup of Coca Cola is stretched out, and no more praise, the beauty ’ s facial expression give us the answer.

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My interpretation It ’ s Doublemint Gum ’ s slogan: “ It ’ s a natural for fresh breath ”. I think for those who prefer Doublemint Gum, the main reason to chew this is that it can make them smell good especially after a abundant dish, or garlic.

In my memory, the most impressive thing about the Doublemint Gums is a TV advertisement ’ s background music- Rhythm of the rain. After the thunder is a lively tune. As a result, every time I mention about Doublemint Gums, I ’ ll feel very comfortable because my brain associates it with the lively tune.

My interpretation Apple computer ’ s slogan: “ A is for the Apple. ” It might have three meanings- 1. It ’ s the first company to develop the personal computer. (It really does because it ’ s a early advertisement. ) 2. It receives a grade “ A ” in its industry.

3. A is the first letter of Apple. Therefore, it ’ s easy for us to memorize it. Apple computer company put an apple as a background and put the word apple as the slogan. It ’ s a simple & concise advertisement.

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My interpretation The slogan: “ Don ’ t stare too long, or you ’ ll miss the train. ” The first time I see the slogan, I give a hearty laugh. It ’ s really an attractive slogan. You know, I indeed look at its words, but staring? It makes me feel that OK, I ’ ll go to Mcdonald right now. There is no time to waste.