Group 4 Bryan Howley, Nicholas Barrett & Colten Vainright The Coca-Cola Company Group 4 Bryan Howley, Nicholas Barrett & Colten Vainright

History of Coca-Cola 1866 – The Drink we know as “Coca-Cola” was created by John Pemberton 1888 – The beverage rights were sold to Asa Griggs Candler for $2300 1916 – The “contour bottle” was created 1920 – Coca-Cola began to expand internationally 1981 – Diet Coke was introduced Today Coca-Cola is enjoyed in more than 200 countries worldwide.

Background Soft Drink and Beverage Industry “Road Map” To refresh the world, to inspire moments of optimism and happiness, to create value and to make a difference. Coca-Cola synonymous with happiness

Competitive Strategy Global expansion Differentiation 500 brands world-wide More then just soda “contour bottle”

Information Systems Strategic Enterprise Management (SEM) Web 2.0 SharePoint Online Freestyle Dispensers SAP Systems- SAP R/ 3

Strategic Management System More efficient Supply Chain Improved Planning Less Unwanted Deliveries Obtain more Information Store Account Retail Eliminate inefficiencies Automate more of the process from manufacturer to retailer Save: Time, Cost – Opportunity to drive revenues (replacing sold out stock faster) Mobile Integration of this size is difficult; however, All SAP enables less potential with for difficulties

Information Systems (cont.) Web 2.0 Use of Dynamic Pages Builds Community SharePoint Online Cross Device Availability Data Back-up Easy to Manage Easy to Manage – manage capabilities, content, security for all content and features in SharePoint Online

Freestyle Dispenser Records data for all pours Market Data Detects and requests when low on beverage Automated ordering Touch Screen User Friendly Interface Over 100 drinks available Began late 2010

Coca-Cola on the Web First website 1995 2005 revamping the website Corporate Site US Site Worldwide Site Web Support Sponsor of 2012 London Olympics Promotions: Polar Bear movie Mean” Joe Greene Coca Colas first website was made in 1995 and has made drastic improvements over the past 18 years; however, Coca Cola has come a long way since 1995 in many aspects one of them being their web presence. For instance Coca Cola use to have very few links on their page and was just a general overview of the company, now if you view Coca Cola’s web page it would not be difficult to get lost in all of the links and information given to you about the companies whereabouts in and outside of the USA. In 2005 website divided into 3 separate pages from the main site into Corporate site, US site, and worldwide sites.

Web Presence Variety of different web pages My Coke Rewards Store (Coca-Colastore) Community services Coca Cola Sustainability Mycoke.com (Social Media) Coca Cola’s web presence has increased now due to the fact that the world is becoming more tech savvy and you have to develop that way if you want your company to be able to compete in today's markets.

Problems and Solutions Bull-whip Effect Coordination and scheduling across global market Threat of substitute products

Information System Benefits Marketers realized how important technology was becoming for business. Joined forces with IT department Sales increased because of this collaboration

Struggles During Start Up IT department felt neglected for their role in sales. Coca Cola released social media ads, resulting in a need for IT department support. Information Technology teams were created, and in charge of security, programming, and sustainability.

The Importance of Information Technology Security plays a vital role in sales. Without a layer of defense surrounding the social media websites, Coca Cola is vulnerable. Internet threats become more aggressive as Coca Cola expands their web presence.

Role continued With over one hundred million dollars used each year by Coca Cola, security becomes even more important. Continuous monitoring of the Information Systems is required, and this is the role IT plays.

CIO: Ed Steinike "The computer records all the data involved in every single pour. Each fountain knows when it’s running low on certain products. We are also using automated ordering in many Coca-Cola Freestyle locations, whereby the fountain can build its own orders for supplies and place them directly into the system. It would even optimize the order so that you pay the lowest possible delivered cost” This allows marketers to respond to customer purchases in a way that increases sales. Depending on which drinks sell best, they can create promotions for specific brands.

Social Media Coke wants to take advantage of them by implementing information system strategies in their social media reach.  2,185,020 Twitter followers 76,357,962 Facebook likes 402,879 Linkedin followers 189,397,926 Youtube views 89,519 Instagram followers

Social Media One of the goals of Coke's social media campaign is to have as many people learn about their new Freestyle product.  One of the great benefits of social media is that people's opinions can be heard no matter where they are in the world, and this is something Coke wants to take advantage of now that their newest product is on the market.

Our Evaluation Freestyle benefits Hyper Social Organization completely automated and customizable. Hyper Social Organization Information System credibility represented by a global market presence Future of IS extensions of the freestyle (food.etc..)

What We Learned Coca Cola has an innovative mindset with a dedicated information technology team. They are a pioneering company because of the global reach they have. The increasing sales numbers help create Business Intelligence which leads Coca Cola to further success. After researching Coke, we were impressed, but not surprised because of our original perception of the company's image.