ServiceLink Resource Center The Aging and Disability Resource Center grants are a nationwide effort to remove barriers to community living for people of all ages with disabilities and long-term illnesses. This is part of the President’s New Freedom initiative.

Goals Visibility Awareness Understanding

Strategic Plan Core messages used consistently Eliminate misunderstanding, fear of duplication Demonstrate benefits Create demand

Visibility, Awareness Understanding Residents of Pilot sites Homebound and hard to reach residents State agencies Providers –Hospital discharge planners –Emergency Room staff –Local medical groups –Community Service providers

Outcomes Increased –Awareness among target audience –Utilization by target audience –Utilization by physical, mental and developmental disability communities –Consumer and provider knowledge –Referrals from hospital and medical staff –Operating efficiencies

Activities: Message Marketing Workgroup Focus Groups Meetings –ServiceLink Network –Disability Community –Community Forums –Medical/Hospital

Communication Formats Fact Sheets Press Releases in Pilot counties Public Service Announcements on radio & TV Cable – local access shows Presentations

Is message clear? What should be added to strategy? What did we omit in marketing plan?