CREATE FOCUS AND SIMPLIFY YOUR MARKETING EFFORTS WITH A MARKETING PLAN FOR YOUR TRANSLATION BUSINESS CTA 2016 © Tess Whitty

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Presentation transcript:

CREATE FOCUS AND SIMPLIFY YOUR MARKETING EFFORTS WITH A MARKETING PLAN FOR YOUR TRANSLATION BUSINESS CTA 2016 © Tess Whitty

Do you hate marketing? CTA 2016 © Tess Whitty

Benefits of having a marketing plan CTA 2016 © Tess Whitty  Prevents waste of time  Brings focus on your target market  Gives direction for your efforts  Creates new leads and networking opportunities  Produces more clients and more money  Measures your progress

Steps 4 AnalyzePlanImplementAnalyze CTA 2016 © Tess Whitty

Agenda (my goals for you) 5 Analyze current situation Create vision and goals Define/find target market and clients Know what services to offer Decide marketing tactics to focus on Create a marketing schedule Create a marketing budget Analyze results and follow up CTA 2016 © Tess Whitty

Marketing plan template 6 marketingtipsfortranslators.com/lexd CTA 2016 © Tess Whitty

Current situation - Services 7 What services do you offer right now? How are they priced and how are they different from each other? Additional services to better meet client needs? CTA 2016 © Tess Whitty

Current situation - Specialization What is your expertise?In what areas is there a strong demand for your services?What do you WANT to work with?How can you improve your expertise? 8CTA 2016 © Tess Whitty

Current situation - Clients Industry Size and nature Location Needs 9 Several client groups? Focus on most lucrative CTA 2016 © Tess Whitty

Current situation - Competitors Top 5 Compare to your business Messaging and positioning Services 10CTA 2016 © Tess Whitty

Current situation – How are you unique? 11CTA 2016 © Tess Whitty

What do you want to achieve (vision)? 12CTA 2016 © Tess Whitty

4 Basic ways to grow your business 13 Raise prices New clients Sell more Diversify CTA 2016 © Tess Whitty Grow business

Target Market  Industry?  Location?  Size? 14CTA 2016 © Tess Whitty

Target Customer  Role/position?  Demographics?  Problems?  How can you help? 15CTA 2016 © Tess Whitty

Define some concrete goals 16CTA 2016 © Tess Whitty

Deciding on marketing tactics 17  What worked last year and what did not work?  What will you do next year?  Where will you market these services?  What methods will you use? CTA 2016 © Tess Whitty

Marketing Activities Website and other inbound marketing Networking online and offline Recommendations and referrals Research potential clients and markets Direct contact ( , phone, letters…) Develop marketing material 18CTA 2016 © Tess Whitty

Budget  How much money?  Does budget fit tactics?  Are there alternatives?  How much time do you have?  Annual and monthly budget? 19CTA 2016 © Tess Whitty

Marketing calendar 20CTA 2016 © Tess Whitty

Tracking and following up Finances/income How many customers? Online presence Follow up on clients, prospects and goals Where did you hear about me? 21CTA 2016 © Tess Whitty

Conclusion Developing a marketing plan is nothing more than setting goals and making a to-do list to get you there. The most important thing is to follow it, to set up goals, and go back to see if the marketing is working. If the plan is not working, change it and adapt to new circumstances. 22CTA 2016 © Tess Whitty

Thank you! Website: Tess Tess Whitty Marketing Tips for Translators 23 E-book: Quick Start Guide to a Marketing Plan for Your Freelance Translation Business