One-to-one marketing on the Internet How can SAS establish a relationship that binds the business customers closer to the company by individualized interaction.

Slides:



Advertisements
Similar presentations
Chapter 3 E-Strategy.
Advertisements

Welcome to Synergy 2013 Chip Casanave Data Access Worldwide.
Integrated Marketing Communications
Credit Card Business. Where Do Cards Fit? Consumer Banking Needs.
What is On Time Booking? Reservation and distribution system for passenger transport companies (airlines and ferries ) Tool that helps you to manage the.
Framing the Market Opportunity
McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. BUSINESS DRIVEN TECHNOLOGY Chapter Eleven: Building a Customer-Centric Organization.
chapter 7 Product McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
POM - J. Galván 1 PRODUCTION AND OPERATIONS MANAGEMENT Ch. 2: Operations Strategy for Competitive Advantage.
Relationship Marketing. Mass Markets Historically large-scale mass production and distribution methods adopted. Cost-efficiencies drove prices lower.
Shared Services Where next? Paul Wickens Director - NICS Shared Services Organisation.
Online Communities Academic Publishing Perspective.
chapter 13 Designing the Marketspace Matrix McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Chapter 1 Lecturer – Shahed Rahman Integrated Marketing Communications.
Temp Agency Bookkeeping Devin Cobia Becky Dayton Sam Waldron.
Topics Video Lecture # 3 What is “e” strategy – setting the context of eMarketing for this class A Model for eMarketing Strategic Analysis eMarketing.
© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Shoemaker, Lewis, and Yesawich: Marketing Leadership in Hospitality and Tourism,
Who We Are We enable our customers to gain unprecedented insights to optimize their customer, channel partner, vendor and employee relationships. TheMindSuite.
Beyond Selling Value Chapter 1 “It’s A Jungle Out There”
Tourism Statistics - Management and Dissemination Approach in New Zealand Bruce Bassett Ministry of Tourism.
Copyright © 2003 by Marketspace LLC Mohammed, Fisher, Jaworski, Paddison Internet Marketing, 2 nd Ed Chapter 1 Lecture Slides Introduction to Internet.
Introduction to Internet Marketing key characteristics: Internet Marketing is founded largely on components of: Database Marketing Direct Marketing Customer.
1 Chapter 11 Drivers of online-selling diffusion.
McGraw-Hill/Irwin ©2008 The McGraw-Hill Companies, All Rights Reserved CHAPTER 9 CUSTOMER RELATIONSHIP MANAGEMENT.
Copyright © 2003 by Marketspace LLC Mohammed, Fisher, Jaworski, Paddison Internet Marketing, 2 nd Ed Chapter 12 Lecture Slides Branding Exhibits and Tables.
Grupo Posadas Javier Barrera Chief Marketing and Technology Officer Grupo Posadas Session id:
CEM 515 Term Paper Quality Model approach of Outsourcing Presented to Dr. Abdulaziz A Bubshait Presented By Talal Al-Hawsawi 13 Jan, 2007.
Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations.
Strategy and the Internet INBS 640 by Margaret Walsh.
The Marketing Process, Planning & The Marketing Plan.
VALUE PROPOSITION INSTA-START (AUTOMOTIVE BATTERIES) Jonathan Pierangeli.
Strategic Marketing For The Web Professional Web Services Internet Growth Amount of Information Technology Improvements Customer Relationship Management.
BUSINESS-TO-BUSINESS ONLINE DIRECT MARKETING. What is Different about B2B Direct MarketingB2B More complex: Long buying cycle. Multiple parties involved.
13-1 © 2006 by Nelson, a division of Thomson Canada Limited 10/6/2015 Slides developed by: Peter Yannopoulos Chapter 13 Internet Marketing.
1. INTERNET MARKET RESEARCH 2. OPERATIONAL DATA TOOLS Info. for Competitive Marketing Advantages Maher ARAFAT, June, 2010.
VATTENFALL POWER CONSULTANT – BUSINESS DEVELOPMENT – TARGETING EXTERNAL GROWTH Michael Lindskog & Matiss Paegle March 2007.
Brand Architecture madison2main.com Ralph Sherman © madison2main, 2011, all rights reserved 1.
3. Competitive Forces Model Companies must contend with five competitive forces which you need to analyse (Figure 4-6) : 1Threat of new entrants 2Bargaining.
Copyright © 2006 Thomson Delmar Learning All Rights Reserved Selling Hospitality Chapter 6 Situational Selling: Selling Approaches Depend on Value Perceptions.
Copyright  2007 McGraw-Hill Pty Ltd PPTs t/a Marketing Research 2e by Hair, Lukas, Bush and Ortinau Slides prepared by Judy Rex 1-1 Chapter One Overview.
Chapter 2: The Strategy Piece.  All managers must start with the same four pieces: strategy, information technology, structure, and leadership.
3.1 © 2007 by Prentice Hall Week 03 Chapter 03 Information Systems, Organizations, and Strategy Chapter 03 Information Systems, Organizations, and Strategy.
© 2004 Gartner, Inc. One-to-One Communication: Promise vs. Perception Denise Garcia Principal Analyst, Media & Advertising.
Chapter 11 Marketing Process and Consumer Behavior: Selected topics Prepared By Mostafa Kamel.
MARKETING PLAN 1)Executive summary 2)Current Marketing situation
© Prentice Hall, 2005Excellence in Business, Revised Edition Chapter Fundamentals of Marketing, Customers, and Strategic Marketing Planning.
Marv Adams Chief Information Officer November 29, 2001.
Bain & Company: Case Interview. Introduction Take notes Ask questions Structure your analysis Drive towards a recommendation.
By Dinesh Bajracharya Nepal Strategic roles of Information system.
Marketing communication are messages and related media used to communicate with the market. Marketing communication is the “promotion” part of the marketing.
Relationship Marketing Using the Internet Week 10.
Friends Welfare Community. What is Friends Welfare Community ?? “ Friends Welfare Community is a platform for people from all over dedicated to help individual's.
E-commerce Lecture 7 E-marketing E-commerce COM380.
B121 Chapter 11 Marketing. It is concerned with exchange relationships. Transactional marketing – oriented towards single purchase Relationship Marketing.
E-Tourism Nicos Rodosthenous PhD 25/04/ /4/20131Dr Nicos Rodosthenous.
One to one relations on the Internet -How can SAS establish a relationship that binds the business customers closer to the company by individualized interaction.
Offensive Strategies Chapter Twelve M arket-Based Management, 4 th edition.
Impact Research 1 Enabling Decision Making Through Business Intelligence: Preview of Report.
MODELS OF STRATEGIC RESTRUCTURING OF COMPANIES AFTER GLOBALIZATION.
1 MARKETING AND MARKETING MANAGEMENT Module 1. 2 Objectives Defining marketing and marketing management The scope of marketing Some fundamental marketing.
Online Ordering System for Restaurants. Spice Theory is a bootstrapped start up that provides Digital Food Delivery Systems to restaurants. We are revolutionizing.
Innovation Manager SPECIFIC DUTIES AND RESPONSIBILITIES Manage new product projects from concept through commercialization. Partner with Brand Teams to.
Learning Objective To know and be able to define the various business- and corporate- level strategies that a company may pursue.
Synergies core competencies and network based strategies
Introduction to Basic ERP Processes
ReonNet is an online agency provides high quality custom websites designing services in your budget. We are experienced in making a website and increase.
Outsourcing.
SWOT Analysis Template
Go to Market Strategy Template
Business Model Canvas Template
Presentation transcript:

One-to-one marketing on the Internet How can SAS establish a relationship that binds the business customers closer to the company by individualized interaction on the Internet

The methodology Preliminary study - Literature review Focus groups with EBS/EBG In-depth interviews with EBG

The research questions 1. Is the Internet an efficient tool for building customer relations? 2. Are today’s customer relationship depending on “neutral” travel agencies? 3. Will a traditional communication strategy resolve in a binding relationship on the Internet?

The results Related to SAS core product Positive customer relations Customer service declined

Our recommendation Differentiate the segmentation further – Identify frequency and customer life cycle – Identify individual travel pattern

Our recommendation Launching a more complete service online – Full ordering availability – Rapid customer response on the Internet – Continue online product development

Our recommendation Develop cutting edge competitive advantages – Enabling online CVC communities online – Utilize GUI in every communication channel – Integrate the Internet into different strategic business unit

Our recommendation Differentiate the segmentation further Launching a more complete service online Develop cutting edge competitive advantages

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com. Inc. All rights reserved.