@ducttape #dtmlocal How to Win the Local Search Game

@ducttape #dtmlocal On Pandas, Penguins and Pigeons

@ducttape #dtmlocal 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore) 74% of internet users perform local searches (Kelsey Group) 61% of local searches result in a purchase (Search Engine Watch) 59% of consumers use Google every month to find a reputable, local business (Search Engine Watch) 37% of all searches are done on mobile (ClickZ) But what is local search exactly?

@ducttape #dtmlocal

5 Important Steps 1. Create local content 2. Get listed, cited and mentioned 3. Send the right on page signals 4. Get serious about the review game 5. Network for the right links

@ducttape #dtmlocal Source: MOZ

@ducttape #dtmlocal 1. Create local content 1. Geo Content 2. Links and External Anchor Text 3. Community resource 4. Local Contributors 5. Local Landing Pages

@ducttape #dtmlocal 2. Get listed, cited and mentioned 1. Google my business google.com/business 2. Create and link Google+ Page 3. Add Bing and Yahoo Local 4. Submit NAP to local directories MOZLocal 5. Keywords, Categories, and Description, Video and Images

@ducttape #dtmlocal

Many ways to get listed 1. Data compilers 2. Vertical directories 3. Memberships 4. check your listings - MOZLocal

@ducttape #dtmlocal 3. Send the right on page signals 1. Presence of NAP 2. Maps and directions 3. Relevant links out 4. Local Keywords in Titles, Description, Headings, URLs

@ducttape #dtmlocal Geo resources 1. Micro data generator – Schema.org

@ducttape #dtmlocal Optimizing in WordPress

@ducttape #dtmlocal 4. Get proactive in the review game 1. List, claim, and build 2. Use it to make you better 3. Monitor profiles 4. Get proactive

@ducttape #dtmlocal

Review Sites beyond Search Engines 1. Yelp.com 2. Insiderpages.com 3. Citysearch.com 4. Local.com 5. MerchantCircle.com

@ducttape #dtmlocal Generate Reviews 1. Ask for references 2. Repurpose and post 3. Sales requirement 4. Teach reviewing 5. Give reviews 6. Hold a review event 7. Encourage Yelp check ins 8. Offline materials

@ducttape #dtmlocal 5. Network for the right links 1. Create a local strategic partner network 2. Trade useful content 3. Conduct local interviews 4. Use the heck out of local trade groups 5. Schools, Gov. entities, Non-profits and Chambers

@ducttape #dtmlocal Spread the local social love 1. Find local guest blogs BuzzSumo.com 2. Start a local group online 3. Share other people’s content 4. Encourage FB, Yelp location checkins

@ducttape #dtmlocal 5 Important Steps 1. Create local content 2. Get listed, cited and mentioned 3. Send the right on page signals 4. Get serious about the review game 5. Network for the right links

@ducttape #dtmlocal What if there was a way to get this done for you?

@ducttape #dtmlocal

Marketing JumpStart 1. Ideal customer profile 2. Core message 3. Local theme calendar 4. 2 blog posts/mo social media updates 6. Local review machine 7. Directory submissions 8. Local SEO focus 9. Monthly reporting 10. Full access to training system 5 Beta Customers $1,000/mo

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@ducttape #dtmlocal Reach out and connect! ducttapemarketing.com Duct Tape Marketing Consultant Network Duct Tape Marketing System and Community