Clark Forklift. Average Monthly Search Report Keywords: 1.Forklift April 2015: 33,100 searches May 2015: 33,100 searches June 2015: 40,500 searches July.

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Presentation transcript:

Clark Forklift

Average Monthly Search Report Keywords: 1.Forklift April 2015: 33,100 searches May 2015: 33,100 searches June 2015: 40,500 searches July 2015: 40,500 searches August 2015: 40,500 searches September 2015: 40,500 searches October 2015: 40,500 searches November 2015: 33,100 searches December 2015: 33,100 searches January 2016: 40,500 searches February 2016: 40,500 searches March 2016: 49,500 searches

Placing Ads on Google KeywordAvg Monthly SearchesCompetitionSuggested Bid Forklift40,500 High Appox $3.81 Pallet Jack22,200 High Approx $16.17 Hand Pallet40 Medium Appox $23.31

Overall Search Engine Visibility

Competitors 3. Mitsubishi Forklift trucks 2. Komatsu 1. Toyota Forklift

Keyword and Ranking “Forklift” Company Google RankVisibility 1.Clark 1.Toyota Forklift 1.Komatsu 1.Mitsubishi Forklift Trucks Not in top 4 Position 7 Position 6 Position 0 % 59 % 58 % 28 %

Competitor: 1. Toyota Forklift

Competitor: 2. Komatsu

Competitor: 3. Mitsubishi Forklift Trucks

Project Comparison

Keywords used in Backlinks 1. Clark KeywordPercentNo of Backlinks Clark 34 % %435 Company 21 %425 Material 19 %386 Handling 16 %322

Keywords used in Backlinks 2. Toyota Forklift Keyword PercentNo of Backlinks Toyota58 %6611 Forklift42 %4706 Industrial32 %3641 Equipment 32 %3636 Toyotaforklift.com15 %1744

Keywords used in Backlinks 3. Komatsu Keyword PercentNo of Backlinks komatsu50 %4727 Mining35 %3345 Utility32 % %1678 America11 %1082

Keywords used in Backlinks 4. Mitsubishi Forklift Trucks Keyword PercentNo of Backlinks Forklift20 %258 Mitsubishi20 %251 Caterpillar16 %206 America 15 %189 %175

SOCIAL MEDIA PLATFORMS IN UNITED STATES

Potential Reach-195 million Estimated Reach-130 million Facebook Advertisement

AGE GROUP Estimated Reach as per age group

Boost PostPromote Page Increase conversion on your website Video views Offers Facebook Advertisement Types

$50 BusinessConstructionEngineeringMarketingSales 6000 people under age group Facebook Advertisement Budget

CLARK in Social Media Facebook Page Like 1006 Active weekly Twitter 60 Followers Active LinkedIn 3390 Followers Active weekly

Competitors Toyota Forklift Facebook Likes Twitter Followers LinkedIn-7572 Followers Instagram- 793 Follwers Youtube Komatsu Forklift Facebook Likes Twitter- 180 Followers LinkedIn- 539 Followers Youtube Mitsubishi Forklift Facebook-855 Likes Twitter Followers Linkedin- 707 Followers Youtube