CONVERSION OPTIMIZATION FOR BY CHRIS NDUNGU (mkulima)

SEO Strategy & Recommendations Search engine submission Index inclusion Keyphrase analysis On-page optimization Off-page optimization External linking/back link building Internal link structuring Competitor Analysis

Offer message “UP TO 50% off “ this message is only vivid on landing page. It is not clear which (all of selected) products are on offer. Offer message should run consistenly up to the ‘Thank You page’ This being a new site you can win customers trust by sharing testimonials. Example of ecommerce sites with high Conversion Rates where you can borrow some ideas;

Keyword ranking & Competitor analysis 1.Improve on keyphrases that are not appearing on page 1 2.Add more keyphrases with high volume and low competition.

SEO competition & PPC analysis (selected keywords) Maximize on achieving high ranking for keywords facing low competition; it will be cheaper and faster to achieve results. Medical equipments is less competitive but has search volume. Long tail keywords drive quality traffic than one-word keywords e.g ‘cheap medical supplies Texas’

Traffic estimate for keyword search traffic in USA every month

Search engine submission; Submit to top search engines and have it crawled Yahoo Bing Key phrase analysis to use for SEO Qualifiers users are likely to type in; Comparison/quality – compare medical equipment prizes Adjective – cheap medical equipment Intended use – medical practice equipment Product type – clinical products Vendor – Rosellini Scientific Location – Medical technology USA Action request - buy medical equipment

Submit website the Top Search Engines; Yahoo & Bing

Index inclusion Review web analytics (Google analytics report) to see how often robots crawl Evaluating robot indexing activity - use of Robots.txt Check and optimize referring sites as per analytics reports Check the number of pages that have successfully been indexed; use in url: Geo-location, and canonicalization; map Rosellini Scientific on Google places with full address, contact and description containing the keyphrases.

On-page optimization Exact Keyword Usage in Page Title Page title "Rosellini Scientific“ Consider adding a ‘ tag line/phrase’ with exact keywords Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag. Recommendation Employ the keyword in the page title, preferably as the first words in the element. Document meta-data; these need to be unique for each page 1.Document title 2.The description meta tag section 3.Keyword meta tag – to summarize the content of a document based on keywords. Use of sitemap is important, and should be linked from each page of the site Maintain keyword saturation and density (2-3%) needed to achieve top 10 rankings, modifying and optimizing the most vital areas in your site's source code, making and implementing server level adjustments to guarantee your site is search engine friendly.

On-page optimization - Site Meta tags: Create page-wise Meta tags with a view to re-writing page-wise content to incorporate these - without allowing the body text to lose ‘marketing appeal’. - Pages should be named after the top keywords, which are being targeted for that page. On-Page SEO Tools: Screaming Frog for onpage links, Scraper for Chrome, HTTPfoxScreaming FrogScraper for ChromeHTTPfox

External linking and Internal link structuring External Identify and create popular content and services that people can bookmark Identify potential partner sites such as directories, trade associates/affiliates, manufacturers, suppliers, bloggers and other business partners. Have popular social networks pointing back to the website. Join relevant groups on Linkedin and be active on the key one; approx. 6 groups. Internal Use of unique title tag (8-10 words), Meta description (less than 200 characters), Meta keywords (make sure you do include spaces between each keyword) for each page. Title attribute of the document Meta name description Meta name keywords Keyword density Keyword in headings Keyword in document name Link anchor text Link velocity

Internal linking Use of unique title tag (8-10 words), Meta description (less than 200 characters), Meta Keywords (make sure you do include spaces between each keyword) for each page Link Building Toolkits: Followerwonk, KnowEm, MentionMapp, Ontolo (Link Prospecting),IFTTT, Rapportive, Boomerang, Buzzstream, ZemantaFollowerwonkKnowEmMentionMappOntoloIFTTTRapportiveBoomerangBuzzstreamZemanta

When can you see results? Since search engines index/re-index the optimized site in 4-12 weeks. Some search engines like Google crawl your site more frequently if your Page Rank is higher. Realistically, you can expect to see results starting 4-6 weeks after submission. Indexing, re-indexing shuffle also takes some time to settle down. Rankings usually stabilize after about two months. However, your traffic rises continuously since more and more search engines index more and more optimized pages of your website. Some search engines index your site quickly if you are willing to pay their ‘Express Inclusion’ or ‘Pay for Inclusion’ fee.

THANK YOU BY: CHRIS NDUNGU (mkulima)