BIG DATA SOURCE AND EXAMPLES DIRECT QUOTES FROM SOURCE: RAINER, KELLY, PRINCE, BRAD AND WATSON, HUGH, MANAGEMENT INFORMATION SYSTEMS: MOVING BUSINESS FORWARD,

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Presentation transcript:

BIG DATA SOURCE AND EXAMPLES DIRECT QUOTES FROM SOURCE: RAINER, KELLY, PRINCE, BRAD AND WATSON, HUGH, MANAGEMENT INFORMATION SYSTEMS: MOVING BUSINESS FORWARD, JOHN WILLEY & SONS, INC.: NEW JERSEY, 3RD EDITION, 2015 (FROM CHAPTER 3)

BIG DATA GENERALLY CONSISTS OF THE FOLLOWING Traditional enterprise data-examples are customer information from customer relationship management systems, transactional enterprise resource planning data, Web store transactions, operations data, and general ledger data. Machine-generated/sensor data-examples are smart meters; manufacturing sensors; sensors integrated into smartphones, automobiles, airplane engines, and industrial machines; equipment logs; and trading systems data. Social data-examples are customer feedback comments; microblogging sites such as Twitter; and social media sites such as Facebook, YouTube, and LinkedIn. Images captured by billions of devices located throughout the world, from digital cameras and camera phones to medical scanners and security cameras.

SPECIFIC EXAMPLES OF BIG DATA: In 2014 Google was processing more than 27 petabytes of data every day. Facebook members upload more than 10 million new photos every hour. In addition, they click a “like” button or leave a comment nearly 3 billion times every day. The 800 million monthly users of Google’s YouTube service upload more than an hour of video every second. The number of messages on Twitter is growing at 200 percent every year. By mid-2014, the volume exceeded 550million tweets per day. As recently as the year 2000, only 25 percent of the stored information in the world was digital. The other 25 percent was analog; that is, it was stored o paper, film, vinyl records, and the like. By 2014, the amount of stored information in the world was over 98 percent digital and less than 2 percent non-digital.