The Mobile CRM Conference 2015 September 2015, Boston, MA Take Your CRM to the Next Level

What You Are About to Hear Are True Stories Business Track Ivan Stano

Introduction & Goals Demonstrate the value and capabilities of Mobile CRM on real- life examples Show specific features and functionality as utilized by Resco customers

Heineken International B.V.

Business Challenge “We needed to give the sales representatives a tool that would structure and simplify their work,” says Ernst Leemans, Sales & Distribution Project Manager for Africa & Middle East at Heineken International.

Solution “Resco offered the functionalities that we needed: such as access to account data, showing customer locations on a map, picture taking, and protected data with a good quality/service ratio,” adds Ernst Leemans.

Improvements Full Offline Access Comprehensive agenda with customers‘ locations “The solution enables them to plan their week in a more efficient way…”

Improvements Business processes on the tablet “For them it’s easy to make the request in the app and get real-time feedback.”

Improvements Efficiency gains “With the Resco tool there is a higher level of control…”

Improvements Flexibility “Almost every requirement coming from the market is in a way available.“

Overall Value “The sales reps are very satisfied with the application, they‘re using less paperwork and have more time to focus on selling and serving the clients more efficiently.“

Success!

Panel Speakers Todd Campbell AgFirst FCB Jim Corriveau A.W. Chesterton Marco Mijares Merial

Company introduction, your job, responsibilities What’s your company’s history with CRM systems? What version of MS Dynamics CRM you currently use? How do you use MS Dynamics CRM, who are primary users? Before your start with Mobile CRM, how have your out of office processes looked like? Have you used “pen & paper” approach, laptops, custom built apps or anything else? If you tried the “custom built app” approach, can you describe your experience, benefits and drawbacks? How did your mobile selection process look like? What other mobile CRM providers did you consider? What were the main criteria? Why Resco? How was the experience with implementation process and deployment? Were you on time? What mobile devices do you use? What do you “do” with the Mobile CRM? Activity tracking, sales process, executives’ agenda? Can you describe your experience with managing the Mobile CRM solution (implementing new functionality, supporting the users’ requests, troubleshooting the issue)? What do you consider the most important improvements reached with the Mobile CRM? Any numbers you can share? How do your future mobile plans look like? Have you considered wearables, smartwatches?

Q & A