BUSINESS PLAN ANA'S KINDERGARTEN by Ana Milosavljević

PRODUCT DESCRIPTION  -Service of looking after children  -Organizing birthday parties  -Pre-school education  -Additional classes of English, painting, dance and music.

MARKETS  The teritory of Valjevo city

TARGET CUSTOMERS  Families with children from 1-7 years old

PRICE  Regular service, whole month 10, RSD  Birthday party 1, RSD per 1h  Service of party leader per 1h  Children theatre per performance

COMPETITORS  -Home Guard  -Pinokio

MAIN SELLING POINTS  -Highest standards of safety, hygiene, food and education

PROMOTION  -Web site  -Mail shots  -TV advertisements on local TV  -Brochures  -Continuous video monitoring of children  -Promotion in Aca´sports school

START-UP COSTS  -Registration: 500Eur  -Rent for place: 500 Eur per month  -Costs of equipment, toys, consumables: 3000 Eur  -Staff salaries: 2000 Eur per month  -Promotion: 200 Eur per month

FINANCING -Grant from NEC Valjevo -Grant from City Administration -Bank Loan