Matthew Nelson, New York Life Vice President Corporate Responsibility Spring Lacy, Prudential Vice President, Corporate & Community Engagement Cora McNeil, UnitedHealth Group Manager of Employee Giving Programs Cindy Schwab, Abbott Vice President of the Abbott #CWSummit15

Cindy Schwab Director, Global Citizenship & Policy Vice President, Abbott #CWSummit15

Annual 2-week workplace giving campaign each fall. Managed by the citizenship team with senior leadership support using a chair and co-chair model. U.S. and Puerto Rico employees are given the opportunity to make donations to their favorite charities. The Abbott Fund matches 50 cents for every dollar employees donate to: Employees are encouraged to make their donation on the employee engagement platform, but can choose to use a paper pledge card. Communications are aligned with the brand and the company’s commitment to the communities where our employees live and work. What is Abbott’s Employee Giving Campaign? Last fall, the employee participation rate = 86%

Senior Leadership Participation − CEO chooses national campaign chair and co-chair − Business leaders select site chairs and co-chairs − and video messages from CEO and senior leadership Employee Engagement – Giving campaign website allows employees to promote their favorite charities – Chairs/co-chairs make the campaign fun –All chairs/co-chairs receive training and tools on campaign mechanics and best practices Focus on the Donor/Donation Process and Non-Profits –Contributing is easy and giving options are flexible –Low minimum contribution – as little as.50 a pay period –Pledge online or paper pledge card in English and Spanish –Site allows: ·Donating to multiple charities ·Viewing giving history ·Tracking donations ·Making changes to payroll deduction donations at anytime throughout year –Cyber cafes –Non-profits stories are highlighted on platform Employee Engagement Platform Platform for Employee Giving Campaign, Volunteering and Matching Grants Platform showcases photos and stories from employees and non-profits. Keys to Success

Cora McNeil Social Responsibility Program #CWSummit15

Our Giving Campaign is the most visible, annual enterprise-wide initiative for employee engagement in social responsibility. Giving Campaign Overview CAMPAIGN STRATEGY AND GOALS Build Employee Engagement: Employees donate online to the organizations and causes that are meaningful to them Open campaign: any 501(c)(3) organization eligible Centrally coordinated, locally executed Visible leader involvement Branded communications; personal stories and pictures Focus on making things easy, flexible and fun! Demonstrate Commitment to our Communities: Dollar for dollar match to any of our nine Giving Partners and their member agencies (20,000+ organizations) Wide array of causes Global and domestic communities supported Open to international employees with targeted engagement in Canada, India, Ireland, Philippines & the UK OUR NINE GIVING PARTNERS

What’s New with the Giving Campaign? Campaign Philosophy: Changed from a “pledge” model to a “donation” model Move to Year Round Giving: Moved from an annual enrollment period to year round giving Continue with promotional campaign in the fall to create buzz and excitement around giving Weave giving message into communications throughout the year New Vendor: Allows for a monthly distribution of funds directly to charities New donation types - increased payroll deduction options, credit card, PayPal, External Match Employee Engagement: A wide variety of Web, social media and other technology is used to spread the campaign message and enable employees to share how they MAKE CHANGE through giving Communications focused on causes, to demonstrate thousands of match-eligible organizations Strategy is focused on innovation and providing fresh messaging with the voice of employees Provide new hire incentives to encourage participation Telecommuter Virtual Coffee Break

Spring A. Lacy Vice President, Corporate & Community Engagement Office of Corporate Social #CWSummit15

Moved from one day of service to a year-round model – more consistent, visible and strategically aligned Built around engagement, not fundraising More diverse offering of activities Additional opportunities to communicate about our work both internally and externally Host campaigns throughout the year offering engagement opportunities and incentives that align with issue areas important to the company

Focus Area Signature Events Employee Led Volunteer Events Employee Driven Grants Success Stories Executive Engagement Community Partners Internal Partners