Coaching & Co-Branding: How to Create a Private White Label Coaching Program to Make it Easier to Sell Your High End Programs And Open up Hundreds of New.

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Presentation transcript:

Coaching & Co-Branding: How to Create a Private White Label Coaching Program to Make it Easier to Sell Your High End Programs And Open up Hundreds of New Markets for Your IP

 Review of the five types of coaching programs.  What is a Private White Label Coaching Program?  Five Keys to a Successful Private White Label Coaching Program  Three Steps to Organizing Your IP  Review Glenn’s own $20k Training & Certification Program on the Private Client site (CRR Resources Section) What are we Covering in Module 1?

1.Personal One-on-One/Group/Combination. 2.Training/Certification 3.Licensing/Private White Label/Franchising 4.Mastermind 5.Blended Determine the Type of Coaching/Consulting/Training Program

1.‘Private’ means that you own the IP it’s hidden inside of another brand. 2.‘White’ means that other companies can use your brand inside of their brand. You are ‘white labeling’ it. 3.‘Private white label’ is synonymous with the term co-branding. 4.Those who distribute your IP to their clients are referred to as co- branders or distributors (legal definition). 5.The legal relationship you have to those who co-brand/distribute your programs is similar to that of a ‘contractor’ relationship. What is a Private White Label Coaching Program?

1.Create key organizing principles for your IP. Flow chart out your system and the magic of your solution. 2.Remember, the key to success in the IP Age (Service-Based Economy) is to make yourself indispensable to other. 3.You want to turn active time/income into residual time/income. (Think ROIT) 4.Always start with a (1) training program, which naturally leads to a (2) certification process, which naturally leads to (3) Private White Label rights. 5.Training/Certification can be under the umbrella of one agreement; however, the Private White Label training and co-branding rights you grant others must be under a completely separate agreement. 6.BONUS: Follow the three steps of organizing your IP around critical execution to bring this to your market quickly. 5 Keys to a Profitable Private White Label Coaching Program?

#1 Position: Certification Royalty Riches™ STEP 1: Explode Profits Competitive Intelligence Speed-to-Market Create First Profitable Transaction Increase the Size & Number of Transaction 5 Core Areas of Business  Value Creation  Value Deliver  Marketing  Sales  Profit Margins

#1 Position: Certification Royalty Riches™ STEP 2: Key Certification Optimizers 7 Key Systems A better business model Client vetting process Client intake system Client services process Client management system Strategic vendors Accelerated teaching/learning systems

STEP 3: Passive Income Make SMART $$$ (Certification) And SMARTER $$$ (Co-Branding) Create The Rules $15K—$20K Deal The Rules Two Types of Royalties #1 Position: Certification Royalty Riches™

#1 Position: Coaching & Co-Branding™ STEP 1: Leveraged Profits  Competitive Intelligence  Speed-to-Market  Create First Profitable Transaction  Increase Size & Number of Transactions  5 Core Areas of Business  Value Creation  Value Delivery  Marketing  Sales  Profit Margins $ $ $ $ $ $ $ Value Delivery Value Creation Sales Profit Margins Marketing

#1 Position: Coaching & Co-Branding™ $ $ $ $ $ $ $ Value Delivery Value Creation Sales Profit Margins Marketing $ $ $ $ $ $ $ Value Delivery Value Creation Sales Profit Margins Marketing

#1 Position: Coaching & Co-Branding™ STEP 2: Business Acceleration 7 Key DFY/DWY Systems for Training & Certification with Your Expertise  A better business model for onboarding and fulfillment  Client vetting process  Client intake system  Client services process  Client management system  Strategic vendors  Accelerated teaching/learning systems $ $ $ $ $ $ $ Value Delivery Value Creation Sales Profit Margins Marketing Better Business Model Client Vetting Process Client Intake System Client Service Process Accelerated T/L Systems Strategic Vendors Client Management System

#1 Position: Coaching & Co-Branding™ $ $ $ $ $ $ $ Value Delivery Value Creation Sales Profit Margins Marketing Better Business Model Client Vetting Process Client Intake System Client Service Process Accelerated T/L System Strategic Vendors Client Management System Better Business Model Client Vetting Process Client Intake System Client Service Process Accelerated T/L System Strategic Vendors Client Management System

#1 Position: Coaching & Co-Branding™ $ $ $ $ $ $ $ Value Delivery Value Creation Sales Profit Margins Marketing Better Business Model Client Vetting Process Client Intake System Client Service Process Accelerated T/L System Strategic Vendors Client Management System $$$ Certification $$$ $$$ Co-Branding $$$ STEP 3: Royalty Revenues Leverage Certification & Co-Branding  Organize $15K-$25K Certification Programs  Create Your Multi-Million Dollar Speaking/Training Empire  Achieve Maximum Valuation + Cash Flow $15k - $20k

 Private tour with Glenn to access this exclusive training. (Model exactly what I show you.)  resources/ (You will need your login and password to access, of course.) resources/ Review Glenn’s $20k Training & Certification Program on the Private Client Site