Lois Ritter, Ed.D., M.S., M.A. Tessa Robinette, B.A. June 10, 2010

Online Surveys: A Comparatively New Research Method SurveyMonkey and Zoomerang are commonly used web-based survey development tools.

Multiple Users SurveyMonkey allows subscribers to share one username and password for multi-user access Zoomerang does not allow multiple users to share a single account

SurveyMonkey’s Multiple User Feature Shared username & password for multi-user access Shared administrative privileges with other account users Unlimited account users per subscription All account users have access to account features simultaneously

Do you want your survey to be Section 508 compliant? Section 508 is a Federal law outlining standards that make online information and services accessible to users with disabilities

SurveyMonkey standard survey themes are automatically 508 compliant SurveyMonkey’s 508 compliant themes allow users to easily design surveys that are accessible to a wide range of audiences The layout, functionality, and design are not compromised SurveyMonkey is now the only online survey application providing Section 508 certified surveys

Sampling Frame Do you need a list of qualified survey takers? For an additional cost, Zoomerang offers a rented list of verified respondents Zoomerang profiles on over 500 attributes:  Demographics  Lifestyle  Occupation  Geography

Sampling Frame Zoomerang also provides a general population panel, enabling researchers to reach a sample audience that reflects the general population.

Deployment to Mobile Phones Zoomerang deploys surveys via text messages to most mobile phone platforms SurveyMonkey’s survey forms are officially compatible only with the iPhone and iPhone software

Zoomerang’s outbound & inbound mobile survey features: The outbound feature: the survey is sent to a list of user provided mobile phone numbers. The inbound option : a keyword is sent as a text message to respondents. The two options cannot be combined. Deployment to Mobile Phones

1)Survey respondent texts your keyword (e.g., “ACME”) to the Zoomerang Mobile Survey Number 2)This message contains the first question that you specified for your survey Zoomerang Keyword Deployment to Mobile Phones

3)The respondent replies with their answer to the first question 4)When the respondent has replied to all of the survey questions, he/she receives the “Thank You” message Zoomerang Keyword Deployment to Mobile Phones

Language Translation Services Offers language translation through Betmar Languages Allows users to create surveys in a variety of languages

Survey Templates with Advanced Features Only Zoomerang provides survey templates with skip logic already built in Both Zoomerang and SurveyMonkey provide several templates that subscribers can modify or use as-is

Do you need to analyze qualitative data? Zoomerang performs question analysis with tag clouds, a visual depiction of a list of words from an open-ended survey question. This feature offers an easy way to perform qualitative analysis by grouping like- responses together to form quantifiable categories.

Zoomerang Tag Clouds Tag clouds and tag lists aid in identifying themes and trends in results. Tag lists are similar to codes and labels in ATLAS or SPSS.

5 Practical Uses for Tag Clouds 1. Turn a category or tag list of written answers into a graph 2. Read respondents’ answers in their own words and have a greater understanding for what they meant 3. Quickly create tag lists by dragging dropping words and phrases

4. See the percentage of people who answered your open-ended question a certain way 5. Cross-tab a category with quantitative data 5 Practical Uses for Tag Clouds

Zoomerang Tag Cloud Analysis for Open-Ended Questions Column Chart

Zoomerang Tag Cloud Analysis for Open-Ended Questions Cross Tabulation (Stacked Column Chart)

Zoomerang Tag Cloud Analysis for Open-Ended Questions Cross Tabulation (Column Chart)

SurveyMonkey subscribers have full multi-user access for $200/year Zoomerang Premium subscribers have limited access to a shared workspace feature for $599/year

SurveyMonkey is now the only online survey application offering Section 508 certified surveys

Zoomerang offers a rented list of respondents that allows subscribers access to their online consumer and business panel of over 2.5 million verified respondents

Zoomerang mobile phone survey deployment is compatible with most mobile phone platforms

Zoomerang offers language translation services through Betmar Languages

Zoomerang provides survey templates with advanced features such as skip logic built-in

Zoomerang has built-in qualitative analysis software functions that perform question analysis with tag clouds

Questions/Contact Lois Ritter Tessa Robinette