Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 19 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Marketing.

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Presentation transcript:

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 19 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Marketing mix Price Place Product

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 19 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Marketing mix- the combination of factors which help the business to take into account customer needs when selling a product – usually summarised as the 4 Ps, which are price, product, promotion and place. Price Place Product

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 19 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Marketing mix- the combination of factors which help the business to take into account customer needs when selling a product – usually summarised as the 4 Ps, which are price, product, promotion and place. Price- the amount of money customers have to give up to acquire a product. Place Product

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 19 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Marketing mix- the combination of factors which help the business to take into account customer needs when selling a product – usually summarised as the 4 Ps, which are price, product, promotion and place. Price- the amount of money customers have to give up to acquire a product. Place- the way in which a product is distributed – how it gets from the producer to the consumer. Product

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 19 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Marketing mix- the combination of factors which help the business to take into account customer needs when selling a product – usually summarised as the 4 Ps, which are price, product, promotion and place. Price- the amount of money customers have to give up to acquire a product. Place- the way in which a product is distributed – how it gets from the producer to the consumer. Product- a good or service produced by a business or organisation and made available to the customers for consumption.

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 19 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Promotion

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 19 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Promotion- communication between the business and customer, making the customer aware that the product is for sale, telling or explaining to them what is the product, making the customers aware of how the product will meet the customers’ needs and persuading them to buy it for the first time or again.