OCLC Online Computer Library Center 1 Identifying Target Audiences.

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Presentation transcript:

OCLC Online Computer Library Center 1 Identifying Target Audiences

OCLC Online Computer Library Center 2 Session Purpose In this session, we will discuss different target audiences and how to identify the right individuals or groups that can help the library achieve its advocacy goal.

OCLC Online Computer Library Center 3 1.Discuss the concept of target audiences and why they are important for library advocacy. 2.Identify specific primary and secondary target audience members and community allies who can help your library achieve its advocacy goal. 3.Discuss different attitudes and perceptions toward potential target audiences and the effect it could have on outreach efforts. In this session, you will: Session Agenda

OCLC Online Computer Library Center 4 What are Target Audiences? 1.Primary audience 2.Secondary audience 3.Stakeholders

OCLC Online Computer Library Center 5 Primary = Decision-makers: A person or group of people who can change policies or provide funding that a library needs to meet its advocacy goals. Who is a Primary Audience?

OCLC Online Computer Library Center 6 Secondary = Influencers: An individual or group of people who can influence the primary audience. Who is a Secondary Audience?

OCLC Online Computer Library Center 7 Who are Library Stakeholders? Library Stakeholders = Community Allies: An individual, organization, business, foundation, or other partner that can help promote the value of the library in the community and build community support.

OCLC Online Computer Library Center 8 Primary = Decision-makers Secondary = Influencers Stakeholders = Community Allies All Audience Sectors

OCLC Online Computer Library Center 9 A: Activity: Identifying Target Audiences Decision-makers Influencers Library stakeholders Who can help your library reach its advocacy goal to increase funding for library services and materials? Q:

OCLC Online Computer Library Center 10 Activity: Character Cards

OCLC Online Computer Library Center 11 Activity: Attitudes and Perceptions

OCLC Online Computer Library Center 12 Advocacy Action Plan Workbook

OCLC Online Computer Library Center 13 Activity: Identifying and Understanding Target Audiences

OCLC Online Computer Library Center 14 Closing Discuss the concept of target audiences and why they are important for library advocacy. Identify specific primary and secondary target audience members and community allies who can help your library achieve its advocacy goal. Discuss different attitudes towards and perceptions of potential audiences and the effect it could have on outreach efforts. Reviewing our agenda:

OCLC Online Computer Library Center 15 Please fill out your Session Feedback Form. Evaluation