1 Bulgarian Digital Market Development January 2012.

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Presentation transcript:

1 Bulgarian Digital Market Development January 2012

2 Bulgarian Digital: Market Development Notes: LE = Latest Estimate, F = Forecast

3 Online Advertising: Growth Tsunami Sources: IAB AdEx 2010, 2007 Market Maturity => Growth! Advertisers follow their Customers

4 Display Advertising Growth Display is most growing group of advertising formats in Bulgaria and world wide. The formula of these rising stars ad units is simple – bigger size and rich media. New display advertising formats are changing the game – higher opportunity to see, comparable to the TV advertising.

5 Mobile Advertising 10% of the users of Dnes.bg, Investor.bg and Gol.bg are using mobile devices to browse these sites. 2% of the whole traffic of IBG network is generated trough mobile devices. Mobile advertising has 1% share from IBG advertising incomes. For 2012 we are expecting these numbers to double.

6 Thank You!

7 IAB AdEx 2010: Digital Advertising Share of Total Market