1/1/14 Presented To Client Name Presented By Sales Person, Entercom Communications

Agenda What is Project M? How It Works 2013 Success Get Involved Appendix

Triple M listeners are avid supporters & seekers of local music, & Madison is home to many unheard musicians. Project M couples the Triple M audience with eight of these individuals giving them their first real chance to share their talents on a larger scale. Only on Triple M would this innovative idea work: an extraordinary station known for its support of the local scene, showcasing the best talent this city has to offer. What is Project M? Local, Unscripted Entertainment Not to mention remarkable new music. Project M offers viewing & listening audiences a unique & memorable experience.

Over the course of eight weeks, these musicians receive weekly challenges & are expected to write & perfect a song for local celebrity judges in just seven days. Their masterpieces are critiqued & opinions are weighed before one musician is eliminated. Challenges are played until just three artists remain. These three compete at the Project M Finale where the judges decide who is the 2014 Project M winner. How It Works After a rigorous selection process, eight Madison artists are chosen to compete in Project M Solo Edition 2014.

*Dates subject to change March 3-9Pre-Promotion March 10-23Entries Accepted March 24Top Eight Competitors are Selected Internally March 28Top Eight Competitors are Announced March 31Top Eight Intro Meeting | First Challenge Given April 7Challenge One Completed | Challenge Two Issued April 14Challenge Two Completed | Challenge Three Issued April 21Challenge Three Completed | Challenge Four Given April 28Challenge Four Completed | Challenge Five Given May 5Challenge Five Completed May 8“Final Three” Performance How It Works

The Success of Project M Season 2013 True Engagement & User Generated Conversations

Project M Season 2013 Online Elements Musician Introductions & Interviews Audio/Video Weekly Challenges Digital Voting Behind the Scenes Photos Daily Updates on Social Media Weekly E-Blasts Display Ads

Project M Season 2013 On-Site Elements Local Celebrity Judges Product Placement & Sampling Opportunities Signage Opportunities

Project M Season 2013 Season Finale 2013 Finale Attendance: 250 Congratulations, Amberstein!

How You Get Involved: Presenting Sponsor Align your business with Madison’s local music scene… Align your business with the heart & soul of Madison. Presenting Sponsor Name Inclusion as “Presented to you by…”in 240 Live & Recorded Promotional Announcements Name Inclusion in All Streaming Promotional Announcements 75 :30 Second Dedicated Commercials (M-Su 6a-Mid, March – May) Logo Inclusion on Homepage Flipper Logo Inclusion on All Display Advertising 33,000 Dedicated Streaming Impressions (March – May) Logo & Web Link Included in 6 E-Blasts to the Triple M Listener Database Product Placement in All On-Site Videos Name & Logo Inclusion in All Videos as “Presented to you by…” Opportunity for Signage In-Studio & at Community Appearances & Finale Concert Actual Challenge to be Customized to Highlight Your Business/Services/Products With Programming Input & Final Approval Inclusion in Station Social Network Activity Net Investment: $9,400 SOLD

How You Get Involved: Location Sponsor Show your support for local music & fill your venue with local music lovers as the host of five challenges for Project M Solo Edition. Location Sponsor Name Inclusion as “Sponsored in Part By…” in 160 Promotional Announcements Name Inclusion in All Streaming Promotional Announcements 60 :30 Second Commercials (M-Su 6a-Mid, March – May) Logo Inclusion on Homepage Flipper Logo Inclusion on All Display Advertising 15,000 Dedicated Streaming Impressions (March – May) Logo & Web Link Included in 4 E-Blasts to the Triple M Listener Database Product Placement in All On-Site Videos Name & Logo Inclusion in All Videos as “Sponsored in Part By…” Inclusion in Station Social Network Activity Coordinate Drink Specials with Beer/Liquor Sponsor Coordinate Product Sampling with Weekly Sponsor Net Investment: $6,525 SOLD

How You Get Involved: Finale Sponsor Host the season finale of Project M Solo Edition. It’s gonna be huge! Finale Sponsor Name Inclusion as “Sponsored in Part By…” in 160 Promotional Announcements Name Inclusion in All Streaming Promotional Announcements 30 :30 Second Commercials (M-Su 6a-Mid, March – May) Logo Inclusion on Homepage Flipper Logo Inclusion on All Display Advertising 10,000 Dedicated Streaming Impressions (March – May) Logo & Web Link Included in One E-Blasts to the Triple M Listener Database Name & Logo Inclusion in Finale Video as “Sponsored in Part By…” Inclusion in Station Social Network Activity Coordinate Drink Specials with Beer/Liquor Sponsor Coordinate Product Sampling with Weekly Sponsor Coordinate with Triple M Promotional Staff for Finale as Needed Net Investment: $2,500 SOLD

Take Project M to the streets through your beverage sponsorship. Exclusive Beer/Liquor Sponsor Name Inclusion as “Exclusive beer/liquor of Project M Solo Edition 2014…”in 160 Recorded Promotional Announcements 50 :30 Second Commercials (M-Su 6a-Mid, March – May) 25,000 Streaming Impressions (March – May) Logo & Web Link Included in 4 E-Blasts to the Triple M Listener Database Product Placement in All Videos & In-Studio Performances Name & Logo Inclusion in all Videos as “Exclusive beer/liquor of Project M Solo Edition 2014…” Drink Specials for Project M Events to be Coordinated with On-Site Sponsors How You Get Involved: Exclusive Beer/Liquor Sponsor Net Investment: $4,700 Provide Beverages at Each Weekly Performance

Sampling opportunity to align with Project M. Weekly Performance Sponsor 20 :30 Second Commercials (M-Su 6a-Mid, March - May) 15,000 Dedicated Streaming Impressions (March – May) 10,000 Dedicated Display Ad Impressions (March – May) Logo & Web Link on Sponsor Page Logo & Web Link in One E-Blast to the Triple M Listener Database Sampling Opportunity at One Weekly Performance Sampling Opportunity at Project M Finale Concert in Coordination with Location Sponsor How You Get Involved: Weekly Performance Sponsor (3 Sponsorship Opportunities) Net Investment: $1,800 Product for Weekly Performance Prize

Who is Triple M? When you advertise on Triple M, you reach the thought leaders & passionate people of Madison. The vast playlist, everything from classic to indie rock, to up & coming new artists, lends itself to a very educated audience with a thirst for new music. Its where Madison meets to celebrate music & its eclectic community. Home Ownership** Own74% Rent23% Occupation*** Bus. Owner/Corp Officer8% Professional /Technical18% Proprietor/Managerial26% Sales/Clerical20% White Collar65% Marital Status*** Single37% Married63% Gender* Male46% Female54% Education** College Degree or More61% Some College23% High School Graduate10% Children** No Children Under 12 74% Children Under 1226% Age Composition* Listener Income** Triple M listeners are up on politics & the environment, hip restaurants & retail outlets. Want to reach Madison’s trendsetters? *Gender & Age Based on Arbitron 4 Book Avg (FA13/SU13/SP13/WI13) P12+ M-Su 6a-12m **Education, Children, HH Income & Home Ownership Based on Arbitron FA13 Survey P12+ ***Marital Status & Occupation Provided by The Media Audit, Sept-Oct 2012

Digital Statistics Websites | Streaming | | Social Media | Mobile 78,983 Monthly Page Views* 17,438 Unique Page Views* 4 Pages Viewed Per Visit* 3,929 Monthly Streamers* 5,753 Database Members # 22,006 Facebook Fans # 2,296 Twitter Followers # 700 Text Database Members # Updated November 1, 2013 #As of November 1, 2013 *Based on Monthly Average January - August 2013

Account Management Team XXXX, Account Executive XXX, Ed Schulz, Director of Sales , JJ Prieve, Local Sales Manager , Adam Elliott, Digital Director ,