HELLO! I am Tim Rossi

ADS DON’T WORK For the Younger Market By Timothy Rossi and Forbes.com Traditional advertising is no longer an effective way to market to the Millennial and Gen X markets as they no longer pay attention to those ads. These generations see ads so much that they have to be wowed to pay attention to it for more than 5 seconds. This shows there are many more ways to advertise to this group.

What We Do ∎ Guerilla Marketing ∎ Shirts ∎ Coupons

SaleSetupEventAnalytics Average Sale

Example

Target Markets BUSINESSES ● 10 mile radius ● Restaurants ● Deliveries ● Credit Cards STUDENTS ● year olds ● College Students

Competition

Analytics It’s why we’re better

Profit Margin

Expense Breakdown

Milestones Trial Period Begins Website Launched Seed Money Seeking $10k Website Preparations for Trial Oct 2016 May 2017 Jan 2023 Jan 2017 Jan 2019 Trial Proves Successful Secondary Funding $90k Training Begins Large Market Share ROI $3 million + Steady Growth High Revenue Breakeven Point ROI $100k+ Rapid Growth Continues

Thank You

$600 Billion Industry 5% Annual Growth Projected Over Next 10 Years

Projected Avg. SaleYear 1Year 2Year 3Year 4Year 5 Admin Fee$250$300 $350$400 Per Shirt$50 $55 Avg Shirts/Sale$12 $14$15 Total Shirts$600 $700$825 Avg Sale$850$900$1,000$1,175$1,225 Avg Discount20%10%7%5% Net Avg Sale$680$810$930$1,116$1,164 Projected Cost Per SaleYear 1Year 2Year 3Year 4Year 5 Apparel$6 Stud Fee$15 Rep Cut15% Projected SalesYear 1Year 2Year 3Year 4Year 5 Total Sales Total Revenue$127,840$668,250$1,460,100$3,973,850$6,569,369 Appendix 1

Projected Income StatementYear 1Year 2Year 3Year 4Year 5 Revenue: Fees Earned$127,840$668,250$1,460,100$3,973,850$6,569,369 Expenses: Rep Cut$19,176$100,238$219,015$596,078$985,405 Rep Training$20,000$100,000$200,000$400,000$800,000 Design Team$20,000$50,000$60,000$80,000$100,000 Stud Fee$33,840$148,500$329,700$801,000$1,270,125 Apparel$13,536$59,400$131,880$320,400$508,050 Payment System$1,000$8,000$16,000$32,000$64,000 Business Cards$10,000$30,000$50,000$100,000$200,000 Other$11,755$49,614$100,660$232,948$392,758 Total Expenses$129,307$295,514$628,240$1,486,348$2,434,933 Gross Profit-$1,467$372,736$831,861$2,487,502$4,134,436 Depreciation Expense$6,038$10,998$18,898$30,038$44,438 Net Income-$7,505$361,738$812,963$2,457,464$4,089,998 Appendix 2

Projected Cash Flow Year 1Year 2Year 3Year 4Year 5 Beginning Cash$0$68,344$416,280 $1,208,64 1$3,640,443 Revenue: Fees Earned$127,840 $668,25 0 $1,460,10 0 $3,973,85 0$6,569,369 Expenses: Rep Cut$19,176 $100,23 8$219,015$596,078$985,405 Rep Training$20,000 $100,00 0$200,000$400,000$800,000 Design Team$20,000$50,000$60,000$80,000$100,000 Stud Fee$33,840 $148,50 0$329,700$801,000$1,270,125 Apparel$13,563$59,400$131,880$320,400$508,050 Payment System$1,000$8,000$16,000$32,000$64,000 Business Cards$10,000$30,000$50,000$100,000$200,000 Other$11,755$49,614$100,660$232,948$392,758 COG$129,307 $295,51 4$628,240 $1,486,34 8$2,434,933 Gross Profit-$1,467 $372,73 6$831,861 $2,487,50 2$4,134,436 Operating Change in Cash-$1,467 $372,73 6$831,861 $2,487,50 2$4,134,436 Non-Operating Year 1Year 2Year 3Year 4Year 5 Assets Purchased Website$5,000$3,000$2,500 Computers$5,000$15,000$30,000$45,000$60,000 Prepaid Hosting$189$1,200$500$700$1,000 Marketing Materials$20,000$5,000 Prepaid Domain$0$600$1,500$2,500$3,500 Total Assets Purchased$30,189$24,800$39,500$55,700$72,000 Investment$100,000$0 Non-Operating Change in Cash$69,811-$24,800-$39,500-$55,700-$72,000 Net Change in Cash$68,344$347,936$792,361$2,431,802$4,062,436 Cash at beginning of period$0$68,344$416,280$1,208,641$3,640,443 Cash at end of period$68,344$416,280$1,208,641$3,640,443$7,702,879 Appendix 3

Projected Balance SheetYear 1Year 2Year 3Year 4Year 5 Current Assets: Cash$68,344$416,280$1,208,641 $3,640,44 3 $7,702,87 9 Total Current Assets$68,344$416,280$1,208,641 $3,640,44 3 $7,702,87 9 Fixed Assets: Website$5,000$8,000$10,500$13,000$15,500 Computers$5,000$20,000$50,000$95,000$155,000 Marketing/Branding$20,000$25,000$30,000$35,000$40,000 Prepaid Hosting$189$1,389$1,889$2,589$3,589 Prepaid Domain$0$600$2,100$4,600$8,100 Total$30,189$54,989$94,489$150,189$222,189 Less Accumulated Depreciation$6,038$10,998$18,898$30,038$44,438 Total Fixed Assets$24,151$43,991$75,591$120,151$177,751 Total Assets$92,495$460,271$1,284,232 $3,760,59 4 $7,880,63 0 Equity and Liabilities Year 1Year 2Year 3Year 4Year 5 Liabilities: Current Liabilities: Accounts Payable$0 Long Term Liabilities: Loans:$0 Total Liabilities$0 Owner's Equity Equity $100,00 0$98,533$471,269$1,303,130 $3,790,63 2 Retained Earnings-$7,505$361,738$812,963$2,457,464 $4,089,99 8 Total Equity$92,495$460,271 $1,284,23 2$3,760,594 $7,880,63 0 Total Equity + Liabilities$92,495$460,271 $1,284,23 2$3,760,594 $7,880,63 0 Appendix 4

Revenue vs COG