Marketing of Games Marianne Cruzat April 11, 2016.

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Presentation transcript:

Marketing of Games Marianne Cruzat April 11, 2016

WHAT DO YOU THINK OF WHEN YOU HEAR THE WORD MARKETING?

Overview Different Marketing Tactics Marketing Strategy

WHAT ARE DIFFERENT AVENUES TO MARKET A PRODUCT/SERVICE?

Avenues for Marketing

Effective Trailers Lawbreakers Commentaries/Reviews/Playthrough Flappy Bird

Marketing Strategy Understand Your Customer Analyze the Market Analyze the Competition Research Distribution Channels Define Your Marketing Mix Analyze the Financials Review & Revise

“New” Rules to Marketing Video Games

You MUST Be Everywhere & Online Ads are Active "Companies are beating their brains out to keep abreast with changing trends in consumer tastes.” -Katie Rawlings, Gem Creative

Content Marketing Forward to Dawn Trailer

Know Your Audience & Plan Your Strategy

Stats on the Players (2014/2015) 155 million people play video games 2 gamers per household 42% of Americans play regularly

Standing Out & Long Term vs Short Term

Top Selling Games

Money Matters

Sources