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1. Which of the following refers to the ability to meet humanity's needs without harming future generations? A. Sustainability B. Greenwashing C. Ecological footprinting D. Scalability 2. ______ is an obligation to act in a way expected of a reasonable person. A. Reliance B. Liability C. Litigation D. Duty To download the complete answer check MKT 571 Entire CourseMKT 571 Entire Course Copyright. All Rights Reserved by

3. Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating A. dual adaptation B. straight extension C. forward adaptation D. product standardization 4. Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for vouchers. The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury's problem? A. Consumers did not value the cause Cadbury was promoting. B. Customers felt that the cause was not in sync with the company’s brand image. C. Consumers resented being sold an inferior product on the back of a cause-marketing program. D. Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive. Want help? Click to download MKT 571 Final ExamMKT 571 Final Exam Copyright. All Rights Reserved by

5. A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n) A. opportunity cost problem B. market pricing problem C. tactical pricing problem D. price escalation problem 6. Marketing effectiveness rating instruments and marketing audits are approaches to A. annual-plan control B. profitability control C. efficiency control D. strategic control Want more details? Download now MKT 571 Individual AssignmentsMKT 571 Individual Assignments Copyright. All Rights Reserved by

7. A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. A. marketing plan B. market-based scorecard analysis C. marketing audit D. marketing metric 8. Which of the following is true regarding a marketing audit? It focuses on analysis of those marketing activities that have failed to produce adequate results. A. It focuses on a firm’s macromarketing environment. B. It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps. C. It relies on feedback from company managers for data and opinions. Download for answers MKT 571 Complete CourseMKT 571 Complete Course Copyright. All Rights Reserved by

9. To protect a creative work from being published in any other manner, a company or author would ____________ the material. A. copyright B. patent C. trademark D. freelance 10. Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities? A. Independent B. Periodic C. Comprehensive D. Systematic Find the quiz answers here MKT 571 Week 6MKT 571 Week 6 Copyright. All Rights Reserved by

11. The marketing audit reviews six components of the overall marketing arena including the marketing environment, marketing strategy, marketing organization, marketing systems, marketing productivity and A. marketing mix B. marketing control C. marketing function D. marketing development 12. Which of the following is an example of a distribution metric used for measuring the performance of marketing plans? A. Effective reach B. Market share C. Customer acquisition D. Stock cover in days Complete Answers just a click away MKT 571 Complete AssignmentsMKT 571 Complete Assignments Copyright. All Rights Reserved by

13. The purpose of profitability control is to A. evaluate and improve the spending efficiency and impact of marketing expenditures B. examine whether the company is pursuing its best opportunities with respect to markets, products, and channels C. understand the efficiency of the sales force, advertising, sales promotion, and distribution D. examine where the company is making and losing money 14. A marketing audit is typically best conducted by a(n) A. internal department B. outside consultant C. internal marketing executive D. self-audit Quiz Answers just a click away MKT 571 QuizMKT 571 Quiz Copyright. All Rights Reserved by

15. ________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments. A. Marketing implementation B. Market watch C. Marketing control D. Test marketing 16. Which of the following is likely to be an important trend in marketing in the future? A. Marketing science B. Manual marketing C. Mass marketing D. Marketing intuition To download the complete paper click MKT 571MKT 571 Copyright. All Rights Reserved by

17. A PR practitioner may be subject to conspiracy in these situations: when the practitioner participates in illegal action, counsels or guides the illegal policy, takes part in it, or A. uncovers illegal action B. imagines illegal policy may occur C. cooperates to further illegal action D. unknowingly works with a corrupt agency 18. Which of the following is an example of a communication metric used for measuring the performance of marketing plans? A. Trial rate B. Sales growth C. Response rate D. New customer gains Complete Answers just a click away MKT 571 Final ExamMKT 571 Final Exam Copyright. All Rights Reserved by

19. Rising customer expectations, evolving employee goals and ambitions, and tighter government legislation and pressure are driving companies to A. operate flatter organizations B. practice a higher level of corporate social responsibility C. operate leaner manufacturing facilities D. manage shorter supply chains 20. The purpose of strategic control is to A. examine whether the company is pursuing its best opportunities with respect to markets, products, and channels B. understand the efficiency of the sales force, advertising, sales promotion, and distribution C. evaluate and improve the spending efficiency and impact of marketing expenditures D. examine where the company is making and losing money 21. Straight extension of the product means A. introducing the product to the foreign market without any changes to the product B. introducing a customized product to the foreign market with existing marketing strategy C. introducing the product to the foreign market with major changes to the product D. introducing a customized product to the foreign market with a new marketing strategy Copyright. All Rights Reserved by

About Author This article covers the topic for the University Of Phoenix MKT 571 Week 6 Quiz The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 6 Quiz Latest Assignment from UOP. Other topics in the class are as followsMKT 571 Week 6 QuizMKT 571 Week 6 Quiz Latest Assignment MKT 571 Week 6 Final Exam MKT 571 Week 1 Quiz MKT 571 Week 2 Quiz MKT 571 Week 3 Quiz MKT 571 Week 4 Quiz MKT 571 Week 5 Quiz MKT 571 Week 6 Quiz Want to check other classes..?? Visit Copyright. All Rights Reserved by