Kentucky Fried Chicken There’s Fast Food, and then there’s KFC

Advertising to the Student The Image: Good food at a reasonable price Like mom’s home cooking Not just another boring burger It’s golden, not brown or gray

Advertising to the Student How They Create the Image: Use of Celebrity Endorser Use of Bright Color in Ads Use of humor in TV ads Use of Students in TV ads

Advertising to the Student Examples of the Image:

Advertising to the Student Examples of the Image:

Advertising to Families The Image: Great Food for Picnics Family Dinner Food Easy way to get Family together Makes family happy

Advertising to Families How They Create the Image: Show Happy Families Use of Patriotic Color Scheme (Flag Colors) Show Families together having a good time

Advertising to Families Examples of the Image:

Advertising to Families Examples of the Image:

So what is there in common? All provide cheap food All are open until pretty late All have food ready in minutes All give you a lot of food for little money All target young male audience and others