Websites for Chapters Katy Jones, RN, BSN, MSN LNCtips.com

Goal of LNCtips.com Foundation Skills for New LNCs –Samples, How-To’s and Videos –100% Free to Users –Profitable Website Own Webmaster Affiliate Marketing Google AdSense Sponsors

Why LNCtips.com? Personal Project to Learn Web Design Based on Past Experiences with New LNCs –Taught in 2 LNC Courses –Supervisor Who Hired New LNCs –Repository of CVs and Resumes

New LNCs Two Goals –Analyze a Case –Get Clients/Job Need foundation skills –Career Skills –LNC Skills Insight into Skill Level Fine Tuning Needed

Do Chapters Need a Website? Customers Now Expect Websites If There’s No Website, Customer May Think There’s No Chapter

Who Are Chapter Customers? RNs Interested in LNC Role Established LNCs –Independent –In-House –Expert Membership Status –Members –Non-Members

What Do Chapter Website Visitors Want? Information about AALNC / Chapter Information about LNC Profession –Consider FAQ section Benefits of Membership

What Do Chapter Website Visitors Want? Job Information / Leads Educational Opportunities Ability to Register, Pay Online Resource Links

Help Visitors Find Your Site Link from AALNC to Chapter Other Links Into Site Submit Site to Search Engines Identify Content and Keywords

(To view a website that has Content and Keywords, go to orangecounty.org/, then right click and select View Source.) orangecounty.org/

Make it Visually Appealing Visitors Decide Within 2 Seconds Let’s Play Optometrist! –(Examples of Poor Visual Appeal and Good Visual Appeal)

(Bad visual design)

(Good visual design)

(Bad visual design and colors)

(Good visual design and colors)

Make it Easy to Navigate LNCtips.com

(To see this example of bad navigation, go to and scroll down to find the Enter sign.)

(Good navigation – tabs at top to take visitor to other pages.)

(To see this example of bad navigation, go to and click on the pencil. Then try to land on one of the objects with the pencil. )

(Good navigation – links at side and bottom to take visitor to other pages.)

Keep it Fresh Visitors Return When There is New Content This screenshot was taken in March This is an example of old content that visitors don’t want to see.

Keep it Safe Addresses / Phone #’s on Website Addresses on Website Use of Anti-Spam Forms

Getting Started Decide on Budget - $0 On Up Domain Name - $10 or Less Annually –GoDaddy, Network Solutions Web Host –OfficeLive Small Business (Free) –Google Sites (Free) –Lifeyo (Free) –Others up to $10/ month – Review Different Hosts at Webhostinggeeks.com

Getting Started DIY or Webmaster –DIY Dependant on Volunteers Budget Friendly –Free Web Templates –Free Programs to Design Websites –Webmaster Hundreds (Or More) For Initial Design Ongoing Charges for Updates / Maintenance

Summary Customer Expectations for Websites Content for Chapter Websites Website Design –Visual Appeal –Navigation –Safety –Fresh Getting Started

Resources Domain Names –GoDaddy: –Network Solutions: Web Hosting –Office Live Small Business: website website –Google Sites: –Lifeyo: –Review others at LNCtips.com

Resources Website Submission to Search Engines Google: All Others (Bing, AOL, Yahoo, etc.): –

Resources Below are tools for those of you who want to design your site from scratch. You won’t need them if you use Lifeyo, OfficeLive Small Business, Google Sites or a webmaster. Free Web Templates – – Free Programs to Design Websites –Nvu: –Trellian WebPage: