 Sports marketing is an enormous industry.  It’s easy to identify many sports, but the marketing part is more complicated.  One way to better understand.

Slides:

Advertisements

Similar presentations

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

Advertisements

By: Class: School: Date:

Promotional Techniques The World of Glass. For this section you only need to use the main organisation – The World of Glass. You will need to have a brief.

 Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.

Lesson 5.6 – Key Information

Promotional Item 1.Pick a promotional item: Print ad Web TV or radio commercial Junk mail Billboard Coupon Sample, etc.

2.09 Sports II. ROI ROI is short for “Return On Investment” This means that you want to make as much profit as possible There are many ways to do so,

6 Quick Ways to Avoid Wasting Your Marketing Dollars Prepared by Deana Poole April 2012 Marketing Solutions Specialist, The Fanatic Press F5 to Start and.

The Marketing Plan. What is the point of a blueprint?

2.09 SEM II. ROI ROI is short for “Return On Investment” There are many ways to do so, such as: Developing a promo budget Developing a promo calendar.

Marketing Principles L.Ingram CHAPTER 6: SPORTS MARKET RESEARCH & OUTLETS.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

SPORTS MANAGEMENT Sport management involves any combination of skills related to planning, organizing, directing, controlling, budgeting, leading, and.

SLAP SHOT SPORTS DRINK CAL DEARTH & PAT DEVLIN. BACKGROUND.

Day 1 **In a PowerPoint do the following 1.Create a group of 2 people to work with Teams must be approved by Mrs. Porter NO groups of 3 are allowed on.

Brew Something New at the Florida International Beer Festival! & Company Your.

Sports & Entertainment Industries and the 4 P’s Mrs. Wilson Sports & Entertainment Marketing.

Intro to SEM.  Marketing  Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges.

Olympics Sports Biz Project Brenda Dueñas, Kelley Tarver, Stuart Vaughan, Valerie Gutierrez.

Chapter 11 Marketing Plans. Chapter Overview Lesson 11.1 Promotion Lesson 11.2 Marketing Research Lesson 11.3 Developing a Marketing Plan Lesson 11.4.

Promotion is Communication

Copyright © 2014 by Sports Career Consulting, LLC Lesson 5.6 – Key Information in the Marketing Plan.

MARKDOWN DISCOUNTS Coupon: a voucher entitling the holder to a discount off a particular product.

Sport Marketing Today’s Lecture What is Marketing?

In 2014, thousands of US troops will return to their homes and their families. The Exchange has been by their side down range during war and now the Exchange.

The Marketing Functions

 What is Marketing? –  The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants.

P ERSUASIVE WRITING Advertising. W HAT IS ADVERTISING ? Advertising is a tool used to get people to want to buy something. The main reason ads are created.

Unit 10 Marketing The Marketing Mix In this part, you’ll  Learn about the “4Ps” and “4Cs” of marketing.  Look at some familiar products and how they.

Marketing. Intro to Sports & Entertainment Marketing  What comes to mind when you think of Marketing?  Are Sports and Entertainment marketed in the.

BRO TIME First- begin reading “Olympics 2012: Brand Bolt has unique appeal for sponsors” Article Questions: Write on the back- 1.Why is Bolt attractive.

3.04 Direct Marketing. Term Direct Marketing: allows targeting of customer segments in order to focus promotional efforts Direct Marketing: allows targeting.

SPORTS MARKETING.

Major Players in Sports/Entertainment Marketing Rights Holders Broadcasters Facilities/Venues Promoters Buyers/Sponsors Agents/Athletes Event Management/Operations.

Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.

WHO ARE THE FOLLOWING SHOWS “TARGETED” TO AND WHAT KIND OF COMPANIES WOULD PAY FOR ADS TO BE AIRED DURING THE SHOW? Target Market.

May 14,  Brand – name, word or words, symbol, or design that identifies an organization and its products  Customer loyalty  Introducing new products.

Economy: Sports Marketing Courtney Sharpe and Jamison Sampson.

 Because sports camps are organized over a five- to fourteen-day time period, their schedules allow athletes to address a variety of skills used in the.

Chapter 7 Event Marketing

Vocabulary Terms and Matching

Chapter 6 Sports Market Research and Outlets. Objectives Define market research. Explain how businesses use market research. Identify the steps used in.

Journal 5/14 What is marketing? What are some different ways in which companies market their products? Why do you think marketers want to target teens?

Sports Promotion. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions involve.

Marketing in Today's World Unit 4, Chapter 13 Page

IMC Communication Tools

 Read and respond What is marketing?  The process of developing, promoting, and distributing goods and services to satisfy customers’ needs and wants.

Your task is to create a new sport.  What is the name of the sport?  What are the rules?  How do you keep score?  What equipment is needed?  Would.

International Sport PRT 476 Case Study

Sports and Entertainment Marketing 1

Reasons a sports/entertainment property needs marketing

Sports & Entertainment Marketing

Commercialisation, the Media and Sport

CYCLING DRINKS.

Major Player in the Sports and Entertainment Marketing

Maximize ROI for Promotional Events

SEM A - Professional Development

Sports Marketing Careers

Selling Sports and Entertainemnt

Standard 1.2 Marketing Of Sports

Introduction to Business

Creating Sponsorships

إدارة التسويق.

Chapter 17 Promotional Concepts and Strategies

Maximize ROI for Promotional Events

Standard 1.2 Marketing Of Sports

Maximize ROI for Promotional Events

Advertisements! The FACS Track.

Standard 1.2 Marketing Of Sports

Sports and Entertainment Marketing 1

Presentation transcript:

 Sports marketing is an enormous industry.  It’s easy to identify many sports, but the marketing part is more complicated.  One way to better understand it is to relate sports marketing to what you already know about marketing in general.  The 4 P’s of marketing—product, price, place, promotion—apply to sports goods and services.

 Product ◦ Details on the specific product. What is it?  Price ◦ Determine how much the product costs.  Place ◦ Now, find out how to obtain the product. Do you visit a stadium or a retail store, or do you go online or call a toll-free number?  Promotion ◦ Think of how you learned about the product. Was it by watching a TV commercial, reading a print ad, receiving a coupon in the mail, or some other promotional technique? Find out who the primary product users are.

LeBron X Sneakers VideoVideo

Product: Lebron X Shoes Price: Place: Promotion:

Olympics VideoVideo

Product: Ticket to Track Finals August 11, 2012 Price: $ per ticket Place: Promotion:

Once you’ve put together all these pieces, you have the overall picture of sports marketing.

With your partner, read the article “Olympic Athletes and Brands: The Good, The Bad, and the Confusing” and answer the following questions:

 1. Why is Usian Bolt an ideal candidate for product endorsement?  2. Tell me 3 names that might be the most marketable names for sponsorship and promotional deals from the Summer 2012 Olympics?  3. Why would amateur athletes want to endorse products?  5. So why is Wheaties listed under “The Good” section?  6. What is Wheaties slogan?  7. Who is Mary Lou Retton?  8. What event did Bruce Jenner participate in”  9. Who is Carl Lewis?  10 Why is Puma listed under “The Good” section?  11. Who sponsors the entire Jamaican track team?  12. Puma’s sponsorship of Bolt has helped position the brand how?  13. Why is Subway and Michael Phelps listed with “The Bad”?  14. What does it mean Phelps has overexposure?  15. Why is the message and execution wrong of Phelps and Subway?  16. What does over-saturation mean?  17. List for me 10 athletes and the brands they represent.