PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content 1995-2000 Communication + Searching 2000-2006 Networking.

Slides:

Advertisements

Similar presentations

Ohio Newspaper Association Columbus, Ohio Thursday February 10, 2011 Mark G. Contreras Senior Vice President/Newspapers Ohio Newspaper Association Columbus,

Advertisements

SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.

Microsoft Media Network. 2 =+ Combining two great networks To build 1 industry-leading platform Microsoft Media Network The right impression. Every time.

DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.

808 Main St. Fitchburg, MA Dutton St Lowell, MA

2 presentation FRAMEWORK WE’VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE AUDIENCE A PEEK AT WHAT’S NEW IN AOL PROGRAMMING CREATIVE.

Digital vision. The changing landscape ‘ 09 ad spend to fall by 0.2% TV + 0.5% Newspapers -3.8% Internet +9.5% Source: WPP/Group M Advertising Forecast,

Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.

Viral Marketing and Advertising Strategies For Social Networks Presented by Jeff Ragovin Vice President Sales, Buddy Media

Social Media Marketing How to make it successful?.

MSN and competing Web portals Presented by ： Meiyu Xie Course ： COMP 1631, Winter 2011 Date:

MySpace The Momentum Effect Budapest, April 2009.

Reaching Hispanics through Rich, Deep and Relevant Content.

1 Web 1.0. Business Applications Digital Expectations: Competitive pressures reduce cost Improving customer service Improve efficiency Sharing knowledge.

Internet Strategies MKTG 340 Maureen O’Connor. Interactive Strategies consist of… 1. Commerce on the web – The activities involved with offering and selling.

Search Quality of the Live Click Darran Snatchfold Trade Research Manager.

in Digital: Transitioning To a Post-PC World.

Copyright ® 2011 Rovi Corporation. Company Confidential. Moving Beyond the :30 Spot Advertising in a Multi-Platform World Jeff Siegel

© 2012 Microsoft Corporation. All rights reserved. Amazing apps. Windows 8 comes with built-in apps for the things you do most to help get your favorite.

CONCRETE SOFTWARE SOLUTIONS PVT. LTD. A leading Digital Marketing Firm In India.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Communications & Data Services The Evolution of Communications Cathy Avgiris EVP/GM May 10, 2012.

Copyright © 2012 Pearson Canada Inc. CHAPTER 12 Interactive Media 12-1.

© Daemon Group 2008 From communication to conversation Why Government needs to embrace Social Media May 2009.

A Closer Look at the Mobile Advertising Market in the Middle East

Microsoft Advertising successfully increases brand awareness for Canon EOS Digital Cameras in Singapore Canon, the Japanese imaging and optical products.

Source: Mobile Marketing Association What You Need to Know About Mobile Marketing Mobile Spending to Reach $2.16 Billion in 2010 The Mobile Marketing Association.

Understanding the Role of Social Media in Business Understanding the Role of Social Media in Business Corie Martin WKU Public

Quotation for Online Marketing and Advertising for the Publicity of YPTP & YWETS of the Labour Department 2010/11.

PHONE DK OUTDOOR ADVENTURES OUTDOOR TV NETWORK.

Strategy. Engagement. Interactive. Analytics. In every arena, CR Creative Group pushes the envelope of what's possible in social media. Taken individually,

Top social media trends in 2012

Smartphones, TouchPoints and News NEWS. 2 We know from comScore that newsbrands reach 77% of the smartphone audience… Source; comScore Mobile Metrix February.

Search advertising on Agency Logo Here Presentation to [Client Name] [Agency Name] [Month Date, Year] 1.

Module 3: Business Information Systems Chapter 8: Electronic and Mobile Commerce.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Display Advertising, MSN Presentation to [Client Name] [Month Date, Year]

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Marketing Insights & Operations (MIO) Mobile Advertising Opportunities.

Presentation to the IAB Audience Measurement Leadership Forum New York City; November 29, 2007.

Robert Sharp & Associates Interactive Media Services.

Advertising Solutions Idaho Tourism Co-Op Partners FY’16.

Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.

Google Confidential and Proprietary 1 Seven Reasons Why You Should Consider Google Content Network Best Value For Effective Brand Advertising.

Display Advertising Windows Live Presentation to [Client Name] [Month Date, Year]

9-1 Chapter 9 The Internet.

Online Advertising Distribution System 1. Why Digital Marketing? 2.

Online Video - State of the Nation 1 Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore.

*comScore 2010 The Worlds Leading Provider of In-Text Solutions 98 Million US Unique Visitors, 170 Million Worldwide Unique Visitors* 20 Billion Page.

The Future of Financial Marketing Paul Rapino Sr Director Microsoft Advertising Vertical Industry Solutions Presented at the Journal of Financial Advertising.

Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.

Kathy Schrock’s Guide * for Educators Adapted by Linda Kennedy to the Internet.

Defining Social Media Social Media Marketing Communications Digital Marketing Characteristics Types of Internet Advertising Mobile Marketing Social Behavior.

Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.

Effective Communications Global Pilots’ Symposium Dublin, Ireland | 11 April 2013.

With xTV, Quickly Build Your Enterprise.TV Network, a Single-Destination, Real-Time Stream of Information to Inform Customers, Employees, Partners & Investors.

E-commerce Marketing Communication

E-commerce Marketing & Advertising

BBC AUDIENCE SEGMENTATION THE PREMIUM SOLUTION The BBC’s truly global reach delivered at individual impression level.

Get Inspired: MARKETING WITH VIDEO ACROSS THE CUSTOMER LIFECYCLE.

NA Sales Training 2007 The Digital Marketing Space.

Google Display Network. Targeting options.

Marketing Solutions Mobile Fact Pack LinkedIn Confidential ©2013 All Rights Reserved.

Mobile Strategy. Simple question – What is your mobile strategy?

Five Important Digital Marketing Elements To Consider For a business to succeed in today’s world, it is important to have a strong digital footprint within.

CBS Denver Digital The CBS Digital Advantage. CBS Digital National & Local Coverage.

October Latin America Digital Future in Focus Geoff McHale Vice President, comScore, Inc.

Strategy Document. Road Map Total Population: 190 million (1.6% annual growth) Internet Users: 30 million (Penetration: 15%) Mobile Subscribers: 120.

MICROSOFT ENTERPRISE SOLUTIONS FOR LEADERS.  Business intelligence and Enterprise Resource Planning With powerful business intelligence and ERP solutions,

PROGRAM OVERVIEW Give consumers an exclusive, all access pass to all the latest happenings and buzz in pop-culture entertainment PROGRAM OVERVIEW.

Using Instagram as a Marketing Tool

Presentation transcript:

PORTAL OF OPPORTUNITY

A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content Communication + Searching Networking + Sharing Web Dependency Online content consumption has evolved from early experimentation to absolute dependency Insight based on: The Driving Forces of Online Content Consumption, The Nielsen Company; Competitive Strategy In The Age Of The Customer, Forrester Research Inc. Web Dependency

FROM CUSTOMER-CENTRIC TO CUSTOMER-OBSESSED …the only successful strategy in the age of the customer is to become customer-obsessed—to focus your strategic decisions first and foremost on customer knowledge and retention. Source: Competitive Strategy In The Age Of The Customer, Forrester Research inc “ ”

SUPPORTING TODAY’S WEB DEPENDENCY Search Lifestyle News s News Local Local Local Local Enternainment Social Messenger r Banking Banking Banking Banking Entertainment Blogging Sports Tech Reviews Reviews Dating Video Video Video Travel Autos Music Movies Diet Career Games Shopping Auctions Weather Chat Call Research Research Sport Apps Apps Movies Health Health Health Politics Politics Politics Politics Politics Lifestyle Local Banking Video Search Diet Games Banking Autos Career Shopping Auctions Chat Apps Entertainment

SUPPORTING TODAY’S WEB DEPENDENCY Search Lifestyle News Sport Local Local Local Local Enternainment Social Messenge r Banking Banking Banking Banking Photos Blogging Sports Tech Reviews Reviews Dating Video Video Video Travel Autos Music Movies Diet Career Games Shopping Auctions Weather Chat Call Research Research Study Apps Apps Pets Health Health Health Politics Politics Politics Politics Politics Crafts

AND FOR BRANDS… As more people shift time online, the companies best positioned to monetize this trend are companies that aggregate audiences. Laura Martin, Needham Co “ ”

MAKING BRANDS PART OF THE CONVERSATION Connecting consumers to audiences and advertisers to content Search Premium content Social networks

SOCIALLY RELEVANT

SMART, UP-TO-THE-MINUTE CONTENT

MSN THE PERFECT CANVAS TO TELL YOUR STORY Deliver advertising experiences for the right audience, at the right time, at scale

CREATIVE AT THE CORE …bring together the full range of the latest interactive tools and technologies, drawing on the robust capabilities of the Internet to deliver sight, sounds and motion, with social underpinnings—all at scale. Brands have wanted this to happen for a long time, and it is. Randall Rothenberg, CEO and President IAB THE SIDEKICKTHE BILLBOARDTHE PUSHDOWN THE FILMSTRIPTHE SLIDERTHE PORTRAIT THE FILMSTRIP “ ”

CONNECTING ACROSS SCREENS 25% 5% 10% 15% 20% total Xbox LIVE users When Mobile peaks EVENING MSN ® page visits pick up where Xbox LIVE ® usership tapers off DAYTIME 6% 5% 4% 7% total PVs 1% 2% 3% Focus on Xbox LIVE night owls LATE NIGHT Combine screens to reach your audience with a consistent message throughout their day Source: Omniture, Mobile Page Views June1st – June 15, 2011; Nielsen NPM, April Measures by % of total page views and active users.

CONNECT AT SCALE TO THE AUDIENCE THAT IS RIGHT FOR YOU 50+ markets 27 languages 523m unique users per month 400m videos served 21bn minutes per month 22bn page views per month Source: comScore Media Metrix, 3 Month Avg. Ending December 2011, Worldwide

MEASURING IMPACT IMPACT AND MEASUREMENT SAMSUNG GALAXY TAB CASE STUDY PC campaign 15m+ Impressions Messenger interaction panel 19%+ Interaction rate Rich Media campaign on mobile 35%+ Interaction rate

MSN: CONTENT EVOLVED Best of the web Customer obsessed Creative storytelling Real-time, agile content strategy Innovating with advertisers

MSN: YOUR STORY STARTS HERE

APPENDIX GLOBAL REACH Microsoft Sites + Skype together reach more than 990 million consumers globally Canada 25m United States 187m Latin America 118m MEA 87m Europe 309m Asia Pacific 279m Source: comScore Media Metrix, December 2011

APPENDIX GLOBAL REACH Microsoft Sites + Skype together reach MORE audience than Facebook, YouTube, Yahoo! and AOL Source: comScore Media Metrix, December 2011

APPENDIX THE WORLD IS CHANGING FromTo People Mostly offline, separate onlineDigital and physical worlds blend Devices TV + PCTV + PC + Phone + Tablet Digital Journey Portals + SearchSocial + Commerce + Video + Apps Engagement Anonymous + IndirectAuthenticated + Direct IT Enterprise-focussed, internal systemsCustomer-orientated, cloud-based Marketing Domain of the CMOCMO + CIO collaboration