Working in new markets Brazil

 Important contract  New market area  Useful advice

Basic facts Situated: Fourth largest country in the world. Population: +/- 200 million Languages: Portuguese, Spanish and English Nationalities: Africans, Europeans, Indians and Japanese. → natives

Market  Large internal market  High-quality sectors  Plenty of raw materials  Highly trained people

Relationships  Invest in long term relationships and contacts  Outside business hours  Social events  Fly as often as possible

Language -Portuguese! -Few speak English or Spanish

Socialising - Handshakes  Very informal  Good sense of humor  Charming  Call each other by first name  Physical contact and hand shaking  Hug → woman: take the first step!  Talk relaxed  Small talk

Dress code Men: conservitavely – Preferable in suit Women: allowed more – Colorful clothing - decent

Gifts When receiving: Thank extensively When giving: Local produced products

Punctuality  Masters at improvising => arrangements on ad hoc basis  Check appointments made in advance  Visit their office unannounced Businesscards: Name + job title in Portuguese and English Tip: Cell phone number

Authority  Complex state regulation  Necessary knowledge  Be advised by local lawyer or administrator  local content, success opportunities  (1) Move to Brazil – Middleman  (2) Later stage: establishment (1) (2)

After doing business  After a successful deal  Drinks and dinner with their families  Family = important  Get to know them

Brazilian optimism + Belgian sobriety =