PROPAGANDA

Propaganda: definition  the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person.

Types of Propaganda Bandwagon Testimonial Emotional Appeals “Plain folks” False cause and effect Cardstacking Public Good Appeal to the senses Catch Phrases

Bandwagon ““““Everyone is doing it; so should you!”

Testimonial  “ I just had so much build up and so many clogged pores that once I started using Proactiv Solution, my face was just shining. Looking back, I can just see how much I've grown and actually I know it sounds weird and crazy, but Proactiv had so much to do with it just because when, your confidence is fixed, everything else shines. I'm passionate about Proactiv because it worked for me and it gave me so much confidence. Today I can tell you that I'm a very confident woman because I love my skin."

Emotional Appeal UUUUses emotions of hope, fear, desire, or pride to convince the audience that they need a product or service.

“Plain Folk” UUUUses ordinary people to convince others. ““““I was just an ordinary guy, but after trying this program, I’m now a millionaire. If I can do it, so can you!”

False Cause and Effect  Using the idea that if one thing happens, another certainly will. automobile parts (tires, batteries, brakes) security devices (locks, alarms, fences, safe deposit boxes, vaults) insurance (medical, home, car, fire, flood) preventative medicines (vitamins, suntan lotion)

Cardstacking OOOOnly tells the positive about something. ““““McDonald’s new all-white-meat nuggets…” – they don’t tell you that the nuggets are still high in calories, fat, and cholesterol.

Public Good GGGGives the audience the idea that something is “good for everyone”

Appeals to the Senses UUUUse of high tech images and sounds to appeal to the senses. ““““Herbal Essences” shampoo ““““Cottonelle” toilet paper

Catch Phrases  “Mentos – the fresh-maker”  “Mm..mm..good”  “It’s the real thing…”  “That’s Brisk, baby”

POLITICAL CARTOONS Symbols  any drawing, object or design that stands for something  the building blocks for political cartoons  work as shorthand – pack a lot of meaning into cartoon

POLITICAL CARTOONS

Words and Images  Work together  Slogans cannot stand alone in political cartoons  Images give the works force

POLITICAL CARTOONS

Distorting Reality  may reveal unstated assumptions  pictures have non-literal meaning  convey emotional impact

POLITICAL CARTOONS

Arguments, Stories, Slogans  expressions of opinion  illustrate both opinion and the reasons behind it  complex arguments which require critical thinking

POLITICAL CARTOONS