Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1. Analytic Transformation Rich Clayton Vice President of Global Market Development Oracle Business Analytics Industry Business Unit

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2. Uncertainty Beyond Financial Markets

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 3. Consumer Confidence

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 4. Commodity Prices

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 5. DARK REALITY 93% of finance managers are drowning in spreadsheets

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 6 Transformation Do New Things Analytics To Increase Productivity And Differentiation Effectiveness Do Current Things Better Efficiency Do Current Things Faster

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 7 Doing Current Things Faster Efficiency

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 8

9 Go Beyond Self Service Reporting

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 10 Make Access Available Anywhere Mobile access doubles adoption potential

Copyright © 2013, Oracle and/or its affiliates. All rights reserved % RUN THE BUSINESS GROW THE BUSINESS 20%14% TRANSFORM THE BUSINESS

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 12 Eliminate Data Center Complexity $$$ 00:02

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 13 Do Current Things Better Effectiveness Efficiency

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 14 The budget is an exercise in minimalization. You’re always getting the lowest out of people because everyone is negotiating to get to the lowest number. – Jack Welch, GE Chairman & CEO

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 15 Leading Practices in Dynamic Planning 1 MEASURE FINANCIAL IMPACT OF STRATEGIC OBJECTIVES 3 FOCUS ON DRIVERS, NOT DETAILS 5 WHAT-IF SCENARIO ANALYSIS 2 DEVELOP ROLLING FORECAST PROCESS 4 LINK HUMAN RESOURCE AND CAPITAL ALLOCATION PLANS 6 MITIGATE RISK AND UNCERTAINTY 7 ANTICIPATE MANAGEMENT REPORTING CHANGES

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 16. Learn from the Pro’s

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 17 Outcome Strategy Driver Win Games (World Championship) RUNS The Art of Winning an Unfair Game Expected Run Value Slugging Pct On Base Pct SPEED WEIGHT/ BUILD ARM STRENGTH Simplifying Drivers Improves Agility and Increases Flexibility to Change Assumptions and Re-Forecast Drivers: Logical, Actionable and Statistically Relevant

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 18 Add Meaning to Data With Visualization

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 19 Transformation Do New Things Effectiveness Efficiency

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 20 Embrace Big Data – Many New Possibilities IndustryNew DataWhat’s Possible Healthcare Remote patient monitoring Preventive care, reduced hospitalization ManufacturingProduct sensorsAutomated diagnosis, support MediaReal time location dataGeo-advertising, traffic, local search Retail / CPGSocial mediaSentiment analysis segmentation

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 21 Big Data is New Signal for Finance Leading Indicator – Consumer Sentiment

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 22. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 22 Nate Silver Source: nyt.com Predictive Analytics Separate Noise and Signal

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 23 Get Ahead in the War for Analytic Talent

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 24 Improve Productivity and Innovate Faster Make Mobile Happen Eliminate System Complexity Efficiency Dynamic Planning Process Improve Insight with Visualization Effectiveness Embrace Big Data Build Analytic Skills Transformation