Team Members: Peyton Oakes Joey Auger Tim Rossi

The Team

The Problem: Continued 65% 35% Percent of College students that DON’T buy textbooks due to COST. Percent of students who buy their textbooks

$6.7 Billion Revenue LOST Each Year 13.1 Million Students Nationwide DON’T Buy Textbooks The Problem

How It Works

Target Market College Students Sophomore & Older Age: No Books

Benefits

“I love this idea, it could even be the direction that the entire textbook industry goes in the future… If you actually start this business up give me a call, we’ll have coffee.” - Vice President of a top 10 publishing company

Competition Amazon ▸ Strong Brand ▸ Funding ▸ Used Books ▸ Must Return ▸ Price Barnes and Noble ▸ Strong Brand ▸ Refund Policy ▸ Reputable Ncompany ▸ Must Return ▸ Shipping ▸ Price Packback ▸ Daily Digital Rental ▸ Less Cost ▸ Price Comparison ▸ Limited Selection ▸ Selection for One Day Rental ●Pay per page ●Opens new market ●Price ●Less Risk ●No Brand ●Small ●Lacks funding Pay Per PgLow Cost Digital Copy No Return Needed Convenience

Marketing and Sales Student Ambassadors Guerilla Marketing Sales Based Online

Revenue vs COG

Expense Breakdown

Milestones Website Launched Marketing begins as well as selling products to our website Seed Money Seeking $30k Operations begin, website is designed Dec 2016 Aug 2020 Aug 2026 Aug 2017 Aug 2024 Breakeven Point Revenue raises and to the point that investor breaks even, marketing intensifies Buyout Appx. $150 million Get bought out by Amazon or another competitor Gain Significant Market Share ROI = $500,000+ Competition notice how well we are doing

Thank You Questions?

Appendix 1 Projected SalesYear 1Year 2Year 3Year 4 Price Per Page$1.00 Average Sale$1.00 Average Discount20%10%5%3% Net Average Sale$0.80$0.90$0.95$0.98 Total Sales Total Revenue$16,000$54,000$95,000$146,250

Appendix 2 Projected Income StatementYear 1Year 2Year 3Year 4 Revenue: Total Fees$16,000$54,000$95,000$146,250 Expenses: Cut of Publisher$8,000$27,000$47,500$73,125 Website Hosting$400 $800$1,600 Marketing$20,000$10,000 Other$2,840$3,740$5,830$8,473 Total Expenses$31,240$41,140$64,130$93,198 Gross Profit($15,240)$12,860$30,870$53,053 Depreciation Expense$1,603$2,203$3,213$4,613 Net Income($16,843)$10,657$27,657$48,440

OperatingYear 1Year 2Year 3Year 4 Beginning Cash$0$6,745$16,605$42,425 Revenue: Fees Earned$16,000$54,000$95,000$146,250 Expenses: Cut of Publisher$8,000$27,000$47,500$73,125 Website Hosting$400 $800$1,600 Marketing$20,000$10,000 Other$2,840$3,740$5,830$8,473 COG$31,240$41,140$64,130$93,198 Gross Profit($15,240)$12,860$30,870$53,053 Non-Operating Year 1Year 2Year 3Year 4 Assets Purchased: Website$8,000$3,000$5,000$7,000 Domain$15$0$50$0 Total Assets Purchased$8,015$3,000$5,050$7,000 Investment$30,000$0 Net Operating Change in Cash$21,985($3,000)($5,050)($7,000) Net Change in Cash$6,745$9,860$25,820$46,053 Cash at Beginning of Period$0$6,745$16,605$42,425 Cash at End of Period$6,745$16,605$42,425$88,478 Appendix 3

Projected Balance SheetYear 1Year 2Year 3Year 4 Current Assets: Cash$6,745$16,605$42,425$88,478 Total Current Assets$6,745$16,605$42,425$88,478 Fixed Assets: Website$8,000$11,000$16,000$23,000 Domain$15 $65 Total$8,015$11,015$16,065$23,065 Less Depreciation($1,603)($2,203)($3,213)($4,613) Total Fixed Assets$6,412$8,812$12,852$18,452 Total Assets$13,157$25,417$55,277$106,930 Year 1Year 2Year 3Year 4 Liabilities: Accounts/Notes Payable$0 Loans$0 Total Liabilities$0 Owner's Equity: Equity$30,000$14,760$27,620$58,490 Retained Earnings($16,843)$10,657$27,657$48,440 Total Owner's Equity$13,157$25,417$55,277$106,930 Total OE + Liabilities$13,157$25,417$55,277$106,930 Appendix 4