Connecting Chinese Worldwide CNRS – Personal computer Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China.

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Presentation transcript:

Connecting Chinese Worldwide CNRS – Personal computer Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China

Connecting Chinese Worldwide Personal computer ownership % own personal computer Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide Portable computer ownership - PC owners - % own portable computer Source: CNRS Jan-Jun 2004 Universe/ Sample: PC owners in 36 China cities (36,695,528/ 14,739); PC owners who watched Phoenix Chinese viewers in past month (7,366,187/ 2,860)

Connecting Chinese Worldwide Computer features/ peripherals owned - PC owners - % Source: CNRS Jan-Jun 2004 Universe/ Sample: PC owners in 36 China cities (36,695,528/ 14,739); PC owners who watched Phoenix Chinese viewers in past month (7,366,187/ 2,860)

Connecting Chinese Worldwide Brand of personal computer owned % Top 10 brands Source: CNRS Jan-Jun 2004 Universe/ Sample: PC owners in 36 China cities (36,695,528/ 14,739); PC owners who watched Phoenix Chinese viewers in past month (7,366,187/ 2,860)

Connecting Chinese Worldwide Type of Personal computer planning to buy % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who planned to buy personal computer in the next 6 months in 36 China cities (4,112,526/ 1,450); Individuals 15+ who watched Phoenix Chinese viewers in past month and planned to buy personal computer in the next 6 months (564,990/ 207)

Connecting Chinese Worldwide Brand of personal computer planning to buy in the next 6 months % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who planned to buy personal computer in the next 6 months in 36 China cities (4,112,526/ 1,450); Individuals 15+ who watched Phoenix Chinese viewers in past month and planned to buy personal computer in the next 6 months (564,990/ 207) Top 10 brands