Cover Letter zSponsorship Survey Design

Cover Letter zSaliency Survey Design

Cover Letter zIncentive Survey Design

Cover Letter zConfidentiality Survey Design

Cover Letter zExpectation Survey Design

Question Wording zUse simple words Words used should be consistent with vocabulary level of respondents. Err on side of simplicity. Survey Design

Question Wording zAvoid regional wording Words should have same interpretation for every respondent. Survey Design

Question Wording zAvoid ambiguous question wording Questions should avoid multiple interpretations. Survey Design

Question Wording zAvoid ambiguous response categories Response categories should be well- defined. Survey Design

Question Wording zAvoid leading/loaded questions Respondent should not be given a clue as to what the “right” or “wrong” answer should be. Survey Design

Question Wording zAvoid double-barreled questions Questions should not call for two responses. Survey Design

Question Wording zAvoid estimate questions Respondents should perform as few calculations as possible. Survey Design

Question Wording zPlace demographic information at end This is often the most sensitive portion of the survey instrument. Survey Design

Question Wording zUse balanced scales (in most cases) Balanced scales have a neutral center. Survey Design

Question Wording zResponse categories should be mutually exclusive and collectively exhaustive Survey Design

Question Wording zArrange questions in logical order Survey Design