XML: A Comprehensive View MGMT Strategic Information Systems Management Thursday, March 1, 2001 JP Morgan Team Anthony Casalino Matt Huvane

Drivers of Internet Revolution n Laws – Moore’s Law – Bandwidth Scaling Law – Metcalf’s Law n Enablers – Internet – World Wide Web

Drivers of Internet Revolution con’t n Software Technologies – HyperText Markup Language (HTML) – Java – JavaScript – Universal Descriptor Language (UDL)

eXtensible Markup Language n XML Defined – A way to describe data via standardized tags – A complement to HTML – Applications can seamlessly exchange data – Endorsed by Microsoft – Consortium of players - W3C

XML con’t n How it works – Web Applications Architecture - 3 tiers – Tier 1 - Client interface device (PC, PDA, Cell) – Tier 3 - Data Repository (Warehouse, RDBMS) – Tier 2 - XML Server

XML con’t n Benefits – Standards-based – Scalable – Performance – Flexible – Data-Independent – Mass-Customization

Financial product Markup Language n FpML – derived from XML – Developed by JP Morgan and PricewaterhouseCooper for Financial Industry – Standard ‘tags’ for financial data – Over 30 firms have endorsed – 2 Committees: Steering and Technology

Microsoft - Past & Present n Wants to be a leader & drive the Industry n Reality - Has become a Fast Follower n Betting the future of the company on XML and the.NET initative

Microsoft’s Future Biz Model n Microsoft.NET Initiative - Move to network-centric computing model - Based on XML - Revenue generated from subscriptions as opposed to direct sales.

Microsoft’s Challenges n Technical – Emerging Technologies and Direction n Competition – Niche Markets, First Mover (Dis)Advantage n Market Place – PC sales slowing, acceptance of XML &.Net n Economics – Internet Economy bust, Foreign Markets

The Industry n Key Players - XML Acceptance – ERP Players - PeopleSoft, SAP – IBM and Lotus Development – Database Vendors - Oracle

The Industry con’t n Key Technologies & Trends - XML Drivers – Distributed Web Service – Wireless & Mobile – Broadband Media – Interactive Television

Conclusion - Many Questions n Will XML become a Standard? n Can MS lead technology innovation or just be ‘fast-follower’? n Can MS change from a software company to a services company and be profitable? n Can MS change the entire organization and culture to meet their next generation technology initiative?