13-17 September 20047th COPERNICUS-CAMPUS Conference Organisational Learning for Sustainability Agnes Haraszti University of Pécs, Hungary

13-17 September 20047th COPERNICUS-CAMPUS Conference 2 Sustainable business Sustainability: a new generation of business opportunities for competitive advantage with spin-off benefits Sustainable business conduct: economic profitability and ecological as well as social acceptability, development

13-17 September 20047th COPERNICUS-CAMPUS Conference 3 Becoming sustainable Change management Organisational learning Prerequisites of learning: changing culture, atmosphere, communication, values, roles Catalysing the flow of information, interactions and transparency

13-17 September 20047th COPERNICUS-CAMPUS Conference 4 The Arthur D. Little road map for sustainability

13-17 September 20047th COPERNICUS-CAMPUS Conference 5 The milestones Matching concept and reality Building a vision Developing a strategy Implementing the strategy Evaluating the actions taken Fitting existing structures to the strategy Generating and sharing knowledge

The key elements Compelling aspirations Focus on collaboration Whole-systems approach

13-17 September 20047th COPERNICUS-CAMPUS Conference 7 The KPMG Sustainability Balanced Score Card

13-17 September 20047th COPERNICUS-CAMPUS Conference 8 Learning Knowledge acquisition leading to behaviour change in the long term Rearrangement of mental models and gathering practical experience Modelling – from individual to social learning Informal (socialisation) or formal (organisational learning)

13-17 September 20047th COPERNICUS-CAMPUS Conference 9 Individual learning (Argyris)

13-17 September 20047th COPERNICUS-CAMPUS Conference 10 Organisational learning Organisational memory Knowledge management More than the learning process of the management alone or the single individual learning processes altogether (paradox) Inherent learning systems

13-17 September 20047th COPERNICUS-CAMPUS Conference 11 Individual learning within organisations (Kim)

Building a learning organisation (Senge) Personal mastery Mental models Shared vision Group learning Systems thinking

13-17 September 20047th COPERNICUS-CAMPUS Conference 13 Knowledge management (Willard) Acquiring knowledge Using knowledge Sharing knowledge

13-17 September 20047th COPERNICUS-CAMPUS Conference 14 How to manage knowledge on sustainability? Within the organisation: double-loop learning, i.e. changing mental models, knowledge flow, sharing best practices among diverse functions, communities of practice Outside the organisation: knowledge transfer, sharing best practices, networks, strategic alliances, reporting, proper stakeholder management

13-17 September 20047th COPERNICUS-CAMPUS Conference Thank you for your attention! Agnes Haraszti