 A type of communication that persuades readers/viewers to feel a certain way about a person or group.  It often omits information or uses emotionally.

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Presentation transcript:

 A type of communication that persuades readers/viewers to feel a certain way about a person or group.  It often omits information or uses emotionally loaded messages.  The goal of propaganda is to persuade you to have a positive or negative attitude toward something (a politician, a culture) without having critically thought about it.

 To create anxiety and fear in the population.  Fear is one of the greatest motivators.

 Join us! Everyone else is doing it! You should, too!

 Usually a simple slogan  Becomes unforgettable  When repeated enough times, it sounds like the truth

 To call names and arouse fears in others about a person or a group.  A form of this is demonization.  Political campaigning often uses namecalling.

 Emotional words are attached to a product or idea without any evidence that they’re accurate words.  It’s the opposite of name calling; it wants you to feel positively about someone or something

 A popular or respected person places his “seal of approval” on a product or idea.

 Employs the use of symbols, quotes, or images to convey a message not necessarily associated with them  Religious and patriotic symbols are the most common

 Here the candidate or cause is identified with common people from everyday walks of life. This idea is to make the candidate/cause come off as grassroots and all-American.

 Applying logic, one can usually draw a conclusion from one or more established premises. IMPORTANT: the premises may be accurate but the conclusion is not.  Example: Premise 1: Bill Clinton supports gun control. Premise 2: Communist regimes have always supported gun control. Conclusion: Bill Clinton is a Communist.

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