Oxford Inspires Cultural action in Oxfordshire

Oxford Inspires Cultural action in Oxfordshire AFTER THE BID FAILS

Oxford Inspires Cultural action in Oxfordshire What next for Oxfordshire?

Oxford Inspires Cultural action in Oxfordshire An opportunity not a disappointment Centre of Culture collaboration higher profile vision and momentum

Oxford Inspires Cultural action in Oxfordshire Our aspirations individual expression and ambition a world centre 21st century city creative county

Oxford Inspires Cultural action in Oxfordshire Highlighting culture economic and social contribution heritage/elitist image changing visitor profile publicity not marketing

2005 Evolving City 2006 Oxford: a Fivearts City 2007 Oxfordshire 2007 Oxford Inspires Cultural action in Oxfordshire

new partnerships, new networks more creative opportunities ability to expand and develop programmes but tight timescale tight marketing resources Oxford Inspires Cultural action in Oxfordshire The Urban Cultural Programme

Oxford Inspires Cultural action in Oxfordshire Evolving City local participation citywide capacity building and collaboration challenge preconceptions raise profile of culture

Oxford Inspires Cultural action in Oxfordshire Evolving City collaboration inclusion discovery enjoyment celebration

Ivor’s Choir Contemporary art: Modern Art Oxford Architecture: Pevsner Community arts projects Oxford Inspires Cultural action in Oxfordshire Oxford – a Five Arts City

and in 2007…

Oxford Inspires Cultural action in Oxfordshire A countywide celebration of culture turning the county inside out spotlight on cultural highlights demonstrating the changing face of culture creating new audiences and new artistic opportunities

Oxford Inspires Cultural action in Oxfordshire collaboration inclusion discovery enjoyment celebration The spirit of Oxfordshire 2007

Oxford Inspires Cultural action in Oxfordshire The role of Oxford Inspires catalyst coordinator fund raiser development and advice marketing

Oxford Inspires Cultural action in Oxfordshire Celebrating Oxfordshire spotlight on the county’s culture special events anniversaries festivals cultural highlights

Oxford Inspires Cultural action in Oxfordshire Special events: Luminox more than 20,000 visitors national interest ‘wow’ factor participatory and inclusive town and gown

Oxford Inspires Cultural action in Oxfordshire Special events: Alice’s Day 6,000 visitors 32 organisations collaborated television coverage free event University and retail benefits

Oxford Inspires Cultural action in Oxfordshire Children’s Food Festival 13,000-15,000 in one weekend a UK first national media coverage free event patrons Raymond Blanc, Sophie Grigson

Oxford Inspires Cultural action in Oxfordshire More special events Go with the Flow Faces of Oxfordshire Museum of the White Horse Set all Free: Remembering Slavery Street Olympics

Oxford Inspires Cultural action in Oxfordshire Supporting festival culture more than 70 festivals special booklet new festivals added millennium strand in many enhanced publicity

Oxford Inspires Cultural action in Oxfordshire Innovative music events Big Village Festival Concert Thin Air For You Only You

Oxford Inspires Cultural action in Oxfordshire Focus on art InTentCity Artweeks The Colour of Love Common Threads

Oxford Inspires Cultural action in Oxfordshire New art/science collaborations Designs for Life: Diamond Light/WI New Phytopia: Science Oxford Small Worlds: Museum of the History of Science

Oxford Inspires Cultural action in Oxfordshire Promoting Oxfordshire’s cultural gems Modern Art Oxford Oxford Playhouse Oxford Contemporary Music Garsington Opera ….. and much more

Oxford Inspires Cultural action in Oxfordshire Marketing Oxfordshire 2007 strong brand identity appeal to city and county umbrella marketing collaborative opportunities

Oxford Inspires Cultural action in Oxfordshire trains buses boats planes Brand visibility: the dancing ox not to mention… beer flowerbeds T-shirts lampposts bookmarks

principal broadcast partner: BBC Oxford –trimedia agreement: radio/tv/online –dedicated online page –dedicated producer principal print partner: The Oxford Times –four special supplements –commemorative booklet –dedicated online page strong links with local press, tv and radio tourism publications Oxford Inspires Cultural action in Oxfordshire Media partnerships

Oxford Inspires Cultural action in Oxfordshire Oxford Inspires Cultural action in Oxfordshire Corporate support 60+ supporters £300,000+ public sector £400,000+ private sector £26,000+ corporate membership

350+ events 250+ cultural organisations three season guides festival guide four special supplements Oxford Inspires Cultural action in Oxfordshire Promoting the programme: print information centres posters trains and railway stations Coop stores strategic advertising

Oxfordshire 2007 website –full event listings –news section –culture contacts –regular bulletins weblinks to partners’ own sites high google ratings online planning diary 1m hits in first 6 months Promoting the programme: online Oxford Inspires Cultural action in Oxfordshire

Oxford Inspires Cultural action in Oxfordshire change in attitudes improved collaboration closer links with University new events long-term legacy What has Oxfordshire 2007 achieved?

Oxford Inspires Cultural action in Oxfordshire use of culture as part of Oxfordshire brand evolution of Oxford Inspires Oxford’s West End creative learning 2012 Olympics What next? Beyond 2007

Oxford Inspires Cultural action in Oxfordshire