Oxford Inspires Cultural action in Oxfordshire
Oxford Inspires Cultural action in Oxfordshire AFTER THE BID FAILS
Oxford Inspires Cultural action in Oxfordshire What next for Oxfordshire?
Oxford Inspires Cultural action in Oxfordshire An opportunity not a disappointment Centre of Culture collaboration higher profile vision and momentum
Oxford Inspires Cultural action in Oxfordshire Our aspirations individual expression and ambition a world centre 21st century city creative county
Oxford Inspires Cultural action in Oxfordshire Highlighting culture economic and social contribution heritage/elitist image changing visitor profile publicity not marketing
2005 Evolving City 2006 Oxford: a Fivearts City 2007 Oxfordshire 2007 Oxford Inspires Cultural action in Oxfordshire
new partnerships, new networks more creative opportunities ability to expand and develop programmes but tight timescale tight marketing resources Oxford Inspires Cultural action in Oxfordshire The Urban Cultural Programme
Oxford Inspires Cultural action in Oxfordshire Evolving City local participation citywide capacity building and collaboration challenge preconceptions raise profile of culture
Oxford Inspires Cultural action in Oxfordshire Evolving City collaboration inclusion discovery enjoyment celebration
Ivor’s Choir Contemporary art: Modern Art Oxford Architecture: Pevsner Community arts projects Oxford Inspires Cultural action in Oxfordshire Oxford – a Five Arts City
and in 2007…
Oxford Inspires Cultural action in Oxfordshire A countywide celebration of culture turning the county inside out spotlight on cultural highlights demonstrating the changing face of culture creating new audiences and new artistic opportunities
Oxford Inspires Cultural action in Oxfordshire collaboration inclusion discovery enjoyment celebration The spirit of Oxfordshire 2007
Oxford Inspires Cultural action in Oxfordshire The role of Oxford Inspires catalyst coordinator fund raiser development and advice marketing
Oxford Inspires Cultural action in Oxfordshire Celebrating Oxfordshire spotlight on the county’s culture special events anniversaries festivals cultural highlights
Oxford Inspires Cultural action in Oxfordshire Special events: Luminox more than 20,000 visitors national interest ‘wow’ factor participatory and inclusive town and gown
Oxford Inspires Cultural action in Oxfordshire Special events: Alice’s Day 6,000 visitors 32 organisations collaborated television coverage free event University and retail benefits
Oxford Inspires Cultural action in Oxfordshire Children’s Food Festival 13,000-15,000 in one weekend a UK first national media coverage free event patrons Raymond Blanc, Sophie Grigson
Oxford Inspires Cultural action in Oxfordshire More special events Go with the Flow Faces of Oxfordshire Museum of the White Horse Set all Free: Remembering Slavery Street Olympics
Oxford Inspires Cultural action in Oxfordshire Supporting festival culture more than 70 festivals special booklet new festivals added millennium strand in many enhanced publicity
Oxford Inspires Cultural action in Oxfordshire Innovative music events Big Village Festival Concert Thin Air For You Only You
Oxford Inspires Cultural action in Oxfordshire Focus on art InTentCity Artweeks The Colour of Love Common Threads
Oxford Inspires Cultural action in Oxfordshire New art/science collaborations Designs for Life: Diamond Light/WI New Phytopia: Science Oxford Small Worlds: Museum of the History of Science
Oxford Inspires Cultural action in Oxfordshire Promoting Oxfordshire’s cultural gems Modern Art Oxford Oxford Playhouse Oxford Contemporary Music Garsington Opera ….. and much more
Oxford Inspires Cultural action in Oxfordshire Marketing Oxfordshire 2007 strong brand identity appeal to city and county umbrella marketing collaborative opportunities
Oxford Inspires Cultural action in Oxfordshire trains buses boats planes Brand visibility: the dancing ox not to mention… beer flowerbeds T-shirts lampposts bookmarks
principal broadcast partner: BBC Oxford –trimedia agreement: radio/tv/online –dedicated online page –dedicated producer principal print partner: The Oxford Times –four special supplements –commemorative booklet –dedicated online page strong links with local press, tv and radio tourism publications Oxford Inspires Cultural action in Oxfordshire Media partnerships
Oxford Inspires Cultural action in Oxfordshire Oxford Inspires Cultural action in Oxfordshire Corporate support 60+ supporters £300,000+ public sector £400,000+ private sector £26,000+ corporate membership
350+ events 250+ cultural organisations three season guides festival guide four special supplements Oxford Inspires Cultural action in Oxfordshire Promoting the programme: print information centres posters trains and railway stations Coop stores strategic advertising
Oxfordshire 2007 website –full event listings –news section –culture contacts –regular bulletins weblinks to partners’ own sites high google ratings online planning diary 1m hits in first 6 months Promoting the programme: online Oxford Inspires Cultural action in Oxfordshire
Oxford Inspires Cultural action in Oxfordshire change in attitudes improved collaboration closer links with University new events long-term legacy What has Oxfordshire 2007 achieved?
Oxford Inspires Cultural action in Oxfordshire use of culture as part of Oxfordshire brand evolution of Oxford Inspires Oxford’s West End creative learning 2012 Olympics What next? Beyond 2007
Oxford Inspires Cultural action in Oxfordshire