Positive Messaging. Coca-Cola has experienced their share of public backlash. This year, their Super Bowl commercial focused on something positive...

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Presentation transcript:

Positive Messaging

Coca-Cola has experienced their share of public backlash. This year, their Super Bowl commercial focused on something positive... Coca-Cola and Teen Change Agents #MakeItHappy for the Big Game (youtube) (#makeithappy video)

Other ways the internet has had a positive impact...ALS - Amyotrophic Lateral Sclerosis Ice Bucket Challenge Paul Bissonnette ice bucket challenge (youtube) Jimmy Fallon ice bucket challenge (youtube) Connan O'Brien ice bucket challenge (youtube) There have been in excess of 2.4 million ice bucket-related videos posted on Facebook, and 28 million people have uploaded, commented on or liked ice bucket-related posts. From July 29 to August 28, 2014 ALS received $98.2m - The year before $2.7m was donated during the same period.

Bell Lets Talk - Mental Health Awareness In 2015 Bell saw a record 122,150,772 million tweets, texts, calls and shares on Bell Let’s Talk Day. That means an additional $6,107, will be donated to mental health initiatives around Canada! Bell Let's Talk Howie Mandel Testimonial (youtube) Commercial - Bell Let's Talk - Crazy (youtube)Bell Let's Talk - Crazy (youtube) Bell Let's Talk Clara Hughes Testimonial (youtube)

What do we use the internet for?

What positive activities can be done on the internet ? Read articles/stories Research Take questionaires Blogs Facebook events Post pictures Learn a language Apply for Jobs Multimedia purposes Maps/Directions Communicate with others Plan trips Send files

What negative activities can be done on the internet ? Internet Hackers Privacy invasion Cyberbullying Sexting Pornography Online stalkers Online gambling Online predators Online addiction Inactivity

How fast something can go viral? David After Dentist (youtube) Laughing baby (youtube) What are some of the videos online that you know of that went viral? Think how fast something you post online can go viral. Positive or Negative

Can the internet change someone’s life? How? Name something that you saw on the internet that affected your life. Name something that you saw on the internet that affected another person's life Name something you’ve done on the internet that potentially made an impact. Take a few moments and think about possible answers

How can we use the Internet to impact people in a positive way? Think Pair-Share Activity - Developing a hashtag - Positive tweet - Compliment on Facebook - Social media embracing - Create an acronym - Text message or chain/blog - Posted video - Online donation - Online petitions

Positive Messaging Video Activity positive messaging video activity